Crunchy Chicken & Potato Burrito Earns a Straight 'A'
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Crunchy Chicken & Potato Burrito Earns a Straight 'A'

Popular menu item gets top rank in Taco John's summer promotion

CHEYENNE , WY (June 26 , 2007) – Taco John's® celebrates this summer with a new campaign featuring Crunchy Chicken. Whether guests prefer their Crunchy Chicken as a meal , in a hearty burrito or topped on a crispy lettuce salad , Taco John's offers the popular protein in a variety of menu items to satisfy any craving.

The Crunchy Chicken & Potato Burrito is the primary focus of the campaign , with TV , radio and in-store POP featuring the menu item. Burritos are a top-selling menu category at Taco John's and the combination of the secret seasoning and crispy breading over tender bite-size pieces of all white meat chicken rolled into a burrito with Potato Olés® and Nacho Cheese make it the perfect meal for on-the-go eating. The same holds true for the Crunchy Chicken Meal , which is a generous portion of Crunchy Chicken accompanied by the customer's choice of dipping sauce. For customers looking for a fresh , crispy salad , the Crunchy Chicken is available on a Festiva Salad or Taco Salad.

Whiplash the Cowboy Monkey , Taco John's long-standing spokesmonkey , is back to promote Crunchy Chicken and moves to the head of the class when he gives his teacher a Crunchy Chicken & Potato Burrito in the TV spot , Straight 'A' Burrito . The burrito trumps any apple and the teacher adorns Whiplash with praise by giving him another gold star , added to an already impressive collection of stars. This prompts one boy to label Whiplash the "teacher's pet."

"In our fourth year of using Whiplash as the spokesmonkey for Taco John's we have found that there is no situation into which we can't integrate this versatile monkey , " said Chris Preston , executive creative director at Kerker , the advertising agency for Taco John's. "Putting Whiplash in a classroom setting and offering the teacher a Crunchy Chicken & Potato Burrito instead of the stereotypical apple is just one more way both our monkey and the menu item come together to tell a memorable and motivating story."

To add further excitement to the promotion , Pepsi® and Taco John's will introduce the "Roll with Jeff's Crew" sweepstakes during the campaign. Guests can upgrade their purchase of the Crunchy Chicken & Potato Burrito EZ Combo meal to get a special 32- or 42- oz. cup showing Jeff Gordon and his #24 race car.

The cup will contain a special code that guests can use online to enter to win a trip for two to the Ford 400 NASCAR race in Miami on November 18 , 2007 , where they will meet Jeff Gordon. By registering on-line , guests are also rewarded with a Buy One , Get One free coupon for a Crunchy Chicken & Potato Burrito EZ Combo meal.

"Our Crunchy Chicken menu items all have the well-seasoned taste that our new and loyal customers expect from our West-Mex® line-up and customers will find it's an easy food to fit well with the out-and-about pace of summer , " said Brian Dixon , vice president of marketing for Taco John's. "We're especially pleased to tie in this campaign to the Pepsi "Roll with Jeff's Crew" promotion because we know a large percentage of our customer base appreciates sports and racing."

The Crunchy Chicken campaign runs July 9 – September 9 , 2007.

About Taco John's

Taco John's operates and franchises over 425 quick-service restaurants in 25 states. Independently owned and operated , the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions , menu items prepared fresh to your order , high quality ingredients , and special West-Mex ® recipes , seasonings and sauces. Through the end of 2006 , Taco John's achieved 11 consecutive years of same store sales increases.

About Kerker

Kerker is a full-service agency providing advertising , public relations , direct marketing and promotion , interactive , design and research for a broad range of local , national and global clients. Kerker clients include Taco John's , 3M , Johnsonville Sausage , Minnesota Zoo , Piper Jaffray , Pure Fishing , Robins , Kaplan , Miller & Ciresi L.L.P. , United Sugars , Roundy's Supermarkets , Bremer Financial Corp. , Mall of America and the YMCA. For more information about Kerker , visit www.kerker.com . Kerker is a member of Worldwide Partners Inc. , the world's largest network of independent marketing and communications firms.

About Pepsi

Purchase , N.Y.-based Pepsi-Cola North America ( www.pepsi.com ) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada . Its U.S. brands include Pepsi , Diet Pepsi , Pepsi ONE , Wild Cherry Pepsi , Diet Pepsi Vanilla , Mountain Dew , Diet Mountain Dew , Mountain Dew Code Red , Mountain Dew LiveWire , Sierra Mist , Sierra Mist Free , Mug , Tropicana Soda , Aquafina , Aquafina FlavorSplash , Aquafina Sparkling , Quaker Milk Chillers , Dole single-serve juices , Tropicana Juice Drinks and SoBe. The company also makes and markets North America 's best-selling ready-to-drink iced teas and coffees , respectively , via joint ventures with Lipton and Starbucks.

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