Staring Success in the Face: Facelogic® Grows at Frenetic Pace

By: Facelogic International | 0 Shares 532 Reads

Women-Owned Wellness Concept Wins Over Franchising Mogul with Narrow Focus on Affordable Luxury Services for the Face

CARLSBAD, CA – August 1, 2007 – When franchising guru Gary Findley takes notice, you know you are sitting on a potential goldmine. The man who led Curves from five to 8,000 locations is now entrenched in helping a new wellness franchise founded by three enterprising women achieve similar international prominence.

Findley's Waco, Texas-based Findley Group, a franchising investment and sales and consulting firm, has partnered with the founders of Facelogic to bring the promising franchise concept to the forefront of the affordable luxury wellness world. San Diego entrepreneurs Sherryl Ford, Shari Nevarez and Evangelina Eastman, have carved out a distinctive niche for Facelogic in the spa and salon industry by offering $39 introductory facial services and products exclusively.

"Facelogic has what it takes to make a major splash on the franchising scene and within the highly competitive salon and spa segment," said Gary Findley CEO and founder of the Findley Group. "Standout franchise concepts such as Facelogic that fill a void in the industry and meet pent-up demand have the most potential to be wildly successful."

Beyond the uniqueness of Facelogic's consumer offerings, the concept has taken the franchising world by storm like few others. Since its inception in mid-2005, Facelogic has grown to 76 sold units in the United States and Canada. By the end of 2007, another 15 franchise locations will be in operation. Company projections call for the chain to reach 110 units in the fourth quarter of 2007, a milestone mark in a franchise's growth. With international growth as part of its expansion strategy, Facelogic anticipates reaching 1,000 franchise locations worldwide by 2014.

Ford, Facelogic's president and chief executive officer, attributes the brand's rapid growth to "guilt-free luxury."

"Consumers are embracing the idea that they do not have to feel guilty about splurging on personal care," Ford said. "Our guests can walk right in and receive professional-quality facial care at an affordable price point. Previously, women were forced to wait for special occasions or gift giving season in order to head to the spa for a facial…now it can become an affordable routine."

Illustrating Facelogic's affordability is its innovative monthly membership program. Established as a way to develop long-term guest relationships and to offer consumers considerable cost savings, the monthly fee starts at $39 and includes a 50-minute facial, plus discounts on additional spa services and products. Monthly fees may vary by location and memberships are limited. Additionally, for guests who prefer not to join, the price for the same facial is just slightly more, starting at $55 – still well below the national average price of $80 for facials. Prices for the facial may also vary by location.

The New Face of Franchising Around the World – Targeted Franchise Growth

Working in tandem with the Findley Group, Ford, Nevarez and Evangelina have outlined specific markets where they most aggressively plan to grow Facelogic through franchising. Target markets include the North East, the West Coast and Pacific Northwest and the South East. The company is also in discussions with franchise investors in the United Kingdom and as far away as Australia and South Korea.

Containing their excitement for the concept's potential has been a challenge. Coupled with their passion for the business and their prior experience in owning and operating a popular, full-service day spa in San Diego, they are prepared for the prosperous road ahead.

"The skill set each of us brings to this company in terms of real estate, employee relations, business operations and marketing, cannot be overstated," Ford said. "Plus, beyond our combined business savvy, we are the face experts—with deep knowledge of how to best care for the most precious part of the body. It certainly gives our current and potential franchisees tremendous confidence in the brand."

Ford and her partners made an impression on Findley at their first meeting. In fact, he was so impressed by the organization that over time he made the decision to open his own location in his hometown of Waco, Texas and now sits on the company's advisory board.

About Facelogic International, Inc.

Facelogic International, Inc. is the first luxury spa experience everyone can afford. Facelogic is the next franchise phenomena in an exploding industry focused exclusively on providing affordable luxury products and services for the face. The centerpiece of the Facelogic experience is the 50-minute custom facial – including a thorough skin analysis, exfoliation, extractions (if needed), therapeutic massage, masque and complimentary make-up touchup. Additional services are available including waxing, peels and make up lessons with Sue Devitt Cosmetics. Facelogic also developed a technologically advanced signature skin care line using the proprietary advanced complex delivery system – a special blend of ingredients designed to encourage skin renewal and decrease the skin-aging process.

About The Findley Group

Founded in 2004, the Findley Group is a franchise consulting and development company led by the former president and franchise-builder of Curves International, Gary Findley. Under Findley's direction as president, Curves International experienced growth in franchises from 50 locations in 1996 to more than 8,000 in 2006. Currently, the Findley Group is working with eight innovative and exciting companies who have unique offerings for today's marketplace. The Findley Group specializes in bringing new business concepts to the market and developing them into complete franchise offerings.