• Home:
• News:
• Marble Slab Creamery:

Marble Slab Kicks-Off New Campaign with Indulgence and Diamonds

HOUSTON, TX (July 30, 2007) - Marble Slab Creamery, known for providing customers with the highest quality, super-premium, homemade ice cream, is meeting consumer demand for ice cream combined with baked goods. At Creameries nationwide, Marble Slab is launching its "Good Things Come in 3's" campaign; featuring premium sundaes that combine homemade baked goods and ice cream, and the freshest toppings -- all in one dessert.

During the "Good Things Come in 3's" promotion, customers who purchase three of either the Fudge Brownie Delight, Banana Split, or the Strawberry Shortcake premium sundaes, will receive a fourth sundae free.

Marble Slab is one of the few hand-mixed, super-premium ice cream brands that not only makes its ice cream fresh daily in each Creamery, but also makes its baked goods fresh on the premises.
"With increasing demand for indulgence among consumers, Marble Slab's line of premium sundaes provides the ultimate luxury ice cream experience," commented Jenn Johnston, Vice President QSR Brand Marketing for NexCen Franchise Management, parent company of Marble Slab Creamery. "We travel the world to find the finest ingredients for our ice cream. This commitment to providing the highest quality products to our customers has helped us grow significantly in the super premium category."
To further celebrate "Good Things Come in 3's", and with the popularity of wedding season during the upcoming months, Marble Slab is giving away a three-stone diamond ring purchased from Tiffany & Co. To enter to win the ring, mail your completed Premium Sundae Card (available at Creameries), along with your name, mailing address and day time phone number to Marble Slab Creamery, c/o NexCen Franchise Management, 1412 Oakbrook Drive, Suite 100, Norcross, GA 30093. No purchase is necessary. For complete sweepstakes rules visit www.marbleslab.com.

"By giving away a three-stone diamond ring, we are reinforcing the fine tastes and high quality customers look for in Marble Slab ice cream desserts. We make many of our items from scratch in our stores, which differentiates us from other ice cream brands," added Johnston.

The "Good Things Come in 3's" promotion will run through September 17, 2007, and the random drawing for the "Marriage of Fine Tastes" contest will be held on or about October 1, 2007.

About Marble Slab Creamery
Marble Slab Creamery currently owns more than 500 locations worldwide, including the United States, Puerto Rico, Canada and the United Arab Emirates. It is dedicated to providing its customers with the freshest ingredients available with product offerings such as hand-rolled freshly baked waffle cones in a variety of flavors, and numerous "mix-ins," including fresh fruits, fine nuts, sweet candy, and cookies. In 2007, Marble Slab was acquired by NexCen Brands, Inc. (NASDAQ: NEXC), a public brand acquisition and management company that focuses on three verticals: retail franchising, consumer branded products, and quick service restaurant ("QSR") franchising.

About NexCen Brands, Inc.
NexCen Brands, Inc. (Nasdaq: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consists of in excess of 1,150 of its own franchised stores. NexCen, through its information technology (IT) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.

###