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L A Weight Loss Centers, Inc. Announces Name Change to Pure Weight Loss, Inc.

Name Reflects Mission and Focus of National Weight Loss Company

August 24, 2007 // Franchising.com // HORSHAM, Pa., -- The country's largest weight loss chain that offers both one-on-one counseling and the option to eat your own food is changing its name to Pure Weight Loss, Inc. from L A Weight Loss Centers, Inc.

Three years ago the company was divided in half with one owner taking control of all corporate owned and operated centers (L A Weight Loss Centers, Inc.) and the other became the franchisor of the franchise owned centers. Since then the two separate companies have grown in different directions with distinctly different program changes, cultures and business methods. Because of this, the corporate owned and operated centers have changed their name to Pure Weight Loss.

"There was a lot of confusion in the marketplace because you had two different companies with the same name operating their businesses differently. By changing our name to Pure Weight Loss, we now have complete control over our brand and reputation. We chose 'Pure' because it better represents our focus and mission to offer healthy and effective weight loss programs to the public", said Vahan Karian, Chairman and CEO of Pure Weight Loss, Inc., formerly L A Weight Loss Centers, Inc.

About Pure Weight Loss: Pure Weight Loss is one of the largest weight loss companies with nearly 400 centers nationwide. Pure Weight Loss has helped more than a million women and men lose and maintain their weight for the past 18 years through customized meal plans, and a balanced food program, coupled with one-on-one weight loss counseling.

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