Special Delivery: Scent Of Freshly Prepared Kentucky Fried Chicken To Tempt Taste Buds Of American Office Workers
August 28, 2007
KFC Unveils New $2.99 Deals Via First-Ever Aroma-Focused Corporate Product Placement
LOUISVILLE, KY - In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.
Forget television integrations or corporate naming rights, Kentucky Fried Chicken's first-ever "scent-focused" pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.
Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal - a plated meal including KFC's world famous chicken, a side item and a biscuit - on the actual mail carts that pass the offices of hungry workers.
"There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken," said James O'Reilly, chief marketing officer for KFC. "And we couldn't think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America."
To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.
The perfect lunchtime fix, KFC's new $2.99 Deals are a plated meal including either one chicken breast, a drumstick and thigh, or two Crispy Strips, along with a choice of a side item such as mashed potatoes and gravy or cheesy macaroni & cheese, and a flaky biscuit. It's a real meal for lunch for just $2.99. For more information or to find your nearest KFC location, please visit www.KFC.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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