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Rug Decor Rolls Out Nationwide Expansion In Booming Market. Turnkey operations and high product demand creates opportunities for entrepreneurs

ST. LOUIS – In a move that will position Rug Decor as the leading nationwide franchise system in its market, CCA Global Partners has announced an aggressive national expansion plan, calling for a total of 60 stores by the end of 2009. Four locations have recently opened in the first quarter of 2007 in Atlanta, Chicago, Las Vegas and Lafayette, Louisiana.

The company's development strategy is capitalizing on the U.S. hard surface flooring trend—forecasted to reach nine billion square feet in 2007—by rolling out 13 new locations in pre-qualified markets this year. Currently 37 Rug Decor locations are operating in North America.

A quickly growing system of retail stores that sell branded, fashion-oriented area rugs, Rug Decor is looking for a select group of qualified entrepreneurs to take advantage of the exploding home decor market through a proven business model.

"Rug Decor is a model that every entrepreneur looks for and today's customers want – a pressure free, clean environment and a well-organized presentation of a huge selection," said Scott Hayim, president of Rug Decor. "It is a shopping environment that is visually exciting, easy to navigate, comfortable and one that gives customers confidence."

Rug Decor houses thousands of area rugs, excelling in areas most all-purpose floorcovering retailers struggle to meet, including a large selection of in-stock inventory, knowledgeable and design-oriented staff, great values and an engaging shopping experience. The retailer offers an array of premier rug brands as well as a selection of private-label brands to create a distinctive buying experience.

"Our store owners are backed by the professionalism and unparalleled buying power of a large corporation and provide the customer service of a small business," says Mark Jameson, vice president of franchise development with Rug Decor. "We look forward to extending our successful business model into new markets with high demand."

Rug Decor's store format of 3,000 to 4,000 sq. ft. is designed to be an ideal shopping environment for consumers. The interior design, visually attractive fixtures and eye-catching graphics are all integrated to make an impact on shoppers in a wide range of markets.

Rug Decor's knowledgeable sales staff is trained to create design solutions. Their expertise helps buyers choose the right style, size and color to best suit a room, Hayim added. Customers can pay for their products and take them home the same day, or they have the option to shop from home through online and print catalogs.

A Franchise Opportunity to "Floor" Entrepreneurs
According to the Freedonia Group market research, U.S. demand for hard surface flooring will grow 5.5 percent annually through 2009, which will increase the demand for area and accents rugs as room design features. Rug Decor is offering would-be entrepreneurs an appealing investment opportunity in a flourishing industry, opening its franchise opportunity to qualified candidates in a range markets across the U.S. Each market has been pre-qualified and researched thoroughly for market potential, customer demographics and consumer buying habits.

With a franchise fee of $30,000 and total startup costs from $319,440, Rug Decor offers a turnkey franchise opportunity with excellent ROI potential in a high growth industry. Upon signing, Rug Decor assists new franchisees in all areas of startup including selecting and negotiating real estate, obtaining credit and other financial support, marketing, merchandising, purchasing and training. In addition, the company provides franchisees with a complete operations manual to ensure quick startup, and online tools for inventory management and performance tracking to ensure long-term success.

About Rug Decor
Rug Decor is a growing system of specialty retail stores selling branded, fashion oriented area and accent rugs with operations in 34 markets throughout the United States. Backed by strong buying power among its affiliates, Rug Decor carries a selection of thousands of area rug choices from the leading brands, including Kathy Ireland, Karastan, Urban Renaissance and Andy Warhol to compliment any room design theme. Purchased by CCA Global Partners in 2000, Rug Decor began franchising in June of 2000. Stores are available to qualified candidates in a limited number of U.S. markets.

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