• Home:
• News:
• Spicy Pickle:

Spicy Pickle Announces Two New Store Openings

New Openings in Past Week Mark 27th and 28th Units

DENVER, CO--(Marketwire - October 9, 2007) - Spicy Pickle® fast casual restaurants (OTCBB: SPKL) today announced two new stores have opened in the past week, bringing the current total to 28 stores open.

Both new sites are in Colorado, and represent the continued penetration of the Denver Rocky Mountain Front Region where Spicy Pickle® is a branded and well-recognized name.

The first store opened in the North Boulder area. It is located at 2520 Broadway, Boulder, CO 80304. This is the second store for the Boulder-based franchisee, the first being one of the highest revenue stores in the entire chain.

The second store is in Johnstown, CO. Johnstown is located on the highly populated I-25 corridor north of Denver, on route to Fort Collins. The store is located at 4791 Thompson Parkway, Johnstown, CO 80534.

Marc Geman, CEO of Spicy Pickle® Franchising, Inc., commented: "As our brand expands in the Colorado region, more consumers will recognize our name. This should fuel increasing same store sales. We plan to follow this model in other major metropolitan areas around the country where we currently have a foothold."

By the end of 2007, Spicy Pickle® anticipates opening approximately 12 more units, bringing its network to 40 restaurants in 13 states. Nearly 50 additional franchise development agreements have also been signed.

In addition to its franchise activity, Spicy Pickle® currently has a breakfast menu in test, potentially opening a new daypart for the chain. The company is also in the process of building a major commissary in Denver to cost-effectively supply its local restaurants with panini, sandwich breads and sweet treats, baked daily according to Spicy Pickle's high standards. All other units nationwide will continue to bake their panini and sandwich breads in-house. The Denver commissary is expected to open by the end of the year.

About Spicy Pickle:
Founded in 1999, Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across nine states and many more in development nationwide. For more about Spicy Pickle, including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

###