BURGER KING(R) Restaurants Serve Up Comfort Food with New Homestyle Melts

By: Burger King | 1 Shares 274 Reads

MIAMI, Oct 29, 2007 (BUSINESS WIRE) -- Burger King Corp. (NYSE:BKC) announced today that BURGER KING(R) restaurants are tempting guests with Homestyle Melts, delicious melted sandwiches just like mom used to make. Homestyle Melts debut today and will be available for a limited time only.

For breakfast, restaurant guests can enjoy the Honey Butter Homestyle Melt, featuring sausage, egg, honey butter sauce and melted American cheese all between two pieces of buttery flavored sourdough bread. For lunch and dinner the Bacon Double Homestyle Melt boasts four half-slices of crispy bacon, three slices of melted Swiss cheese and two hamburger patties smothered in a creamy garlic cheese sauce all between buttery flavored sourdough bread.

"Homestyle Melts are comfort foods BURGER KING(R) style, with great, robust flavors and textures people associate with home," said John Schafulberger, senior vice president of global product marketing for Burger King Corp. "Guests will come back for seconds just as if Mom is in the kitchen doing the cooking herself. They're that good."

The Honey Butter Homestyle Melt is available for a suggested retail price of $2.39 and the Bacon Double Homestyle Melt is available for a suggested retail price of $2.79.

Marketing Homestyle Melts

A series of broadcast ads support the introduction of new Homestyle Melts and includes three vignettes that feature four moms who are angry at the King for encroaching on their turf by offering melted sandwiches served on soft buttery bread. The moms try to defend their territory, but the King and his new Homestyle Melts are ultimately victorious.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-0wned operations that have been in business for decades. To learn more about Burger King Holdings, Inc., please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corporation