Dixie Lee Chicken and Fish Restaurants Announces Major Expansion in Canada
Established Restaurateur Will Open 20 Restaurants in Alberta and Saskatchewan
DALLAS, TX--(Marketwire - November 13, 2007) - Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), a growing master franchisor with 80 restaurants and over 40 years of continuous operations, today announced that it will significantly expand its presence in Canada through a development agreement with established restaurateur Elyas Chaudhery.
Under the development agreement, Chaudhery will open 20 Dixie Lee Chicken & Seafood Restaurants in the Alberta and Saskatchewan markets, with an option for 10 additional restaurants. The first restaurant opened in Calgary August 2007 and all 20 locations will be open by 2012.
Elyas Chaudhery has more than 25 years of multi-concept restaurant experience, including 10 rewarding years with Subway. His successful career as a restaurateur began oversees primarily in fine dining establishments.
Joe Murano, CEO Dixie Lee International Industries, said, "We have long regarded Alberta and Saskatchewan as extremely important strategic markets for Dixie Lee, so we are delighted to have Elyas Chaudhery as our partner for this expansion. His record as a restaurateur speaks for itself. Elyas' operations expertise and his understanding of local restaurant marketing make him an ideal choice for Dixie Lee and we are confident that he and his team will help make the Dixie Lee brand a tremendous success in Alberta and Saskatchewan."
The announcement is part of an ongoing franchise expansion strategy by Dixie Lee, which has announced plans for franchise openings through out Canada, United States, Middle East and Asia.
"Dixie Lee's has a proven track record that provides an outstanding opportunity for restaurateurs looking for a solid volume and growth model. Our top-notch marketing and operations teams offer a complete menu of products and support services needed to compete successfully in today's marketplace," Murano added.
About Dixie Lee
The originating corporate entity, Dixie Lee Food Systems, Ltd. was founded in Belleville, Ontario and has been in operation since 1964. Dixie Lee's operation expanded from being a food service product distributor, to operating initially 8 stores, in 1979, to more than 35 stores in Ontario by 1987. In 1988, Dixie Lee Food Systems, Ltd., began selling franchises and has expanded to over 80 franchised outlets from coast to coast in Canada. Dixie Lee International Industries, Inc., acquired the parent company's USA subsidiary, Dixie Lee Food Systems (U.S.A.) Ltd. in June, 2007, with the purpose of expanding additional franchise opportunities in the United States and abroad. Dixie Lee International Industries, Inc. is currently developing new franchise opportunities based upon the proven and successful track record of the founding corporation, which has over 80 stores/franchises throughout Canada. www.dixieleeusa.com and www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances