North America Elects Burger Candidate
November 15, 2007 // Franchising.com // DUBLIN, Ohio -- Philadelphia has long been known for cheesesteaks, but a tasty, original hamburger might be next.
Earlier this year, Wendy's asked burger lovers to enter "Build Wendy's New Burger" contest at ThisIsMyBurger.com for an opportunity to create a new addition to its menu in 2008. Seven months later, the winner is the Philly Style Hoagie Burger, created by Ian Van Camp, a screenwriter from Moorpark, California.
More than 2.1 million unique visitors have logged on to the website since June.
Wendy's announced the winning burger today to mark the 38th anniversary of the founding of the hamburger chain by Dave Thomas in 1969. Thomas' legacy of square-shaped hamburgers made from fresh, never frozen beef continues today at Wendy's.
Van Camp's Philly Style Hoagie Burger won the hearts of voters with two fresh beef patties, sliced ham, Genoa salami, American cheese, fresh onion rings, shredded lettuce, sliced tomato and creamy Italian dressing, all on a premium bun. Inspired by his high school years in Philadelphia and a salami burger he used to order at a New York deli, Van Camp thought about more than just taste when creating his burger.
"I knew if I got too crazy with the ingredients it wouldn't be possible for Wendy's to make – but it had to be unique," said Van Camp. "The fact that Wendy's tested my burger in their food kitchen and that people liked what they tasted – how cool is that? Not many people can say that."
Using an interactive burger-building tool at ThisIsMyBurger.com, Van Camp and other contest entrants chose from 54 possible ingredients and created every kind of burger imaginable, ranging from traditional to "experimental." A team of Wendy's hamburger experts selected 10 finalist recipes based on taste, build-ability and originality. Then, Wendy's asked U.S. and Canadian consumers to choose their favorite.
Van Camp's Philly Style Hoagie burger swept the field, beating out burgers that ranged from the Texas Ranch to the Teriyaki Blast. In addition to potentially having his burger added to Wendy's menu, Van Camp receives $25,000. All nine runners-up receive free Wendy's hamburgers for a year.
"We're thrilled to congratulate Ian for coming up with a terrific hamburger build that stands out for its taste and originality," said Ian Rowden, Wendy's chief marketing officer. "Our panel of judges was really impressed, and apparently so were the voters. We're really looking forward to 2008, when we plan to bring Ian's winning Philly style burger to our menu. It's the first time we've created a hamburger choice offering using this consumer-generated approach."
Log on to ThisIsMyBurger.com to meet Van Camp and learn about the Philly Style Hoagie burger.
Wendy's International Inc. Overview
Wendy's International, Inc. (NYSE:WEN) is one of the world's largest and most successful restaurant operating and franchising companies.
Wendy's recently received brand, food and operations accolades from:
Zagat Survey®, a leading global provider of consumer survey content, which recently named Wendy's as having the best hamburgers in the quick-service restaurant industry. In addition, Wendy's ranked first among quick-service "mega-chains" (i.e., those with at least 5,000 outlets) for food, facilities and popularity.
This year's American Customer Satisfaction Index (ACSI) survey, produced by the University of Michigan's Stephen M. Ross Business School, ranked Wendy's in the top spot for customer satisfaction in the "limited service restaurants" category.
QSR® Magazine's 2007 Consumer Survey recently rated Wendy's as consumers' favorite quick-service restaurant (QSR) for the second straight year.
More information about the Company is available at www.wendys.com.
The Wendy's name and design is a registered trademark of Oldemark LLC and is licensed to Wendy's International, Inc.