Burger King Corp. Launches Interactive BURGER KING(R) HAVE IT YOUR WAY(R) NFL Challenge to Let Fans Test Their NFL Knowledge
MIAMI--(BUSINESS WIRE)--Dec. 3, 2007--Burger King Corp. (NYSE:BKC) supports its NFL sponsorship with the launch of the BURGER KING(R) HAVE IT YOUR WAY(R) NFL Challenge, an interactive touring fan experience set to visit Baltimore, Jacksonville and San Francisco during the regular football season before attending the Wildcard, Division and Conference playoff games and concluding at the NFL Experience during the Super Bowl in Glendale, Arizona.
The BURGER KING(R) HAVE IT YOUR WAY(R) NFL Challenge boasts a 40' X 20' interactive area featuring three distinct game zones, each of which provides a chance for fans to score giveaways that include BK(TM) Crown Cards and NFL merchandise, while supplies last.
-- First, fans play in the touch screen trivia zone where they
compete against each other in a series of 10 NFL trivia
questions they must answer within two minutes.
-- Second, fans are on the "Flame Broiled Hot Seat," where
they're grilled by an emcee and have to answer more difficult
NFL trivia questions, also within two minutes.
-- Third, fans enter the green screen zone where they pose for
photos featuring a variety of football scenarios, including
blocking and passing to the BURGER KING(R) brand icon, the
King and in front of picturesque backgrounds of the NFL Hall
of Fame and the Pro Bowl in Hawaii.
"The BURGER KING(R) HAVE IT YOUR WAY(R) NFL Challenge engages the competitive nature of our core customer in an interactive experience that is fun and entertaining, while extending the NFL experience off of the football field," said Brian Gies, vice president of marketing impact for Burger King Corp.
The interactive fan experience will be featured in tailgating areas of the Baltimore Ravens game on Monday, Dec. 3; the Jacksonville Jaguars game on Sunday, Dec. 9; and the San Francisco 49ers game on Saturday, Dec. 15. The BURGER KING(R) HAVE IT YOUR WAY(R) NFL Challenge will also visit participating BURGER KING(R) restaurants in each of the local markets prior to game days, where customers will have an opportunity to test their NFL knowledge.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com.