Restaurant To Utilize New Technology – "Hyperactive Bob" – To Improve Speed of Service While Providing Guests With Freshly-Prepared Delicious Food
December 04, 2007 // Franchising.com // KNIGHTDALE, N.C. — Zaxby's licensee Barry Guffey will reopen the doors to Knightdale's Zaxby's restaurant at 6702 U.S. Highway 64 E. next Friday. The location has undergone a week of remodeling, and with new management and team members in place, will operate from 11 a.m. to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday
"I'm thrilled to reintroduce Zaxby's to the Knightdale community," said Guffey, an 11-year Knightdale resident. "I am confident that the new team will provide improved service and dining experiences while serving the great-tasting Zaxby's chicken that area residents love."
The remodeled Knightdale restaurant showcases Zaxby's unique interior design, featuring a bright, open interior décor, complemented by vintage memorabilia and signage. Upgrades were made to the entire property, including new paint inside and out, renovations to the dining area and kitchen, and new landscaping. The 3,495-square-foot restaurant provides comfortable booths and tables, with a seating capacity of 89, and provides drive-thru services to meet the needs of customers on the go.
Additionally, Guffey installed a new food-service ordering program called Hyperactive Bob. Hyperactive Bob is a kitchen management tool that uses parking lot cameras and historical sales information to predict how much food kitchen staff should prepare as each car pulls into the restaurant. "The benefit of implementing a system like Bob is that we can deliver our freshly prepared food more quickly to our guests," said Guffey. "I am confident we will deliver on Zaxby's mission to 'consistently create encore experiences that enrich lives one person at a time.'"
Guffey previously worked in the retail industry for more than 27 years before learning about the Zaxby's franchise opportunity. He got involved more than four years ago and now has locations in Garner, Clayton, Rocky Mount and Smithfield.
An alternative to fast food, Zaxby's offers fresh, prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its fresh, hand-breaded Chicken Fingerz and Jumbo Buffalo Wings, smothered in a choice of eight sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers — Onion Peel, Tater Chips (home-style potato chips) and Spicy Fried Mushrooms. Zaxby's also features a variety of Party Platterz perfect for any family gathering or special occasion.
Zaxby's Reopens December 7 Zaxby's is a "quick-casual" restaurant chain headquartered in Athens, Ga. Zaxby's opened its first restaurant in Statesboro, Ga., in March 1990, and by July 2001 opened its 100th location in Jacksonville, Fla. Zaxby's celebrated its 200th restaurant opening in its hometown of Athens, Ga., in May 2004, and in December 2005 observed its 300th opening in Dallas, Ga. In October 2007 Zaxby's opened its 400th location in Macon, Ga.
Zaxby's founders Zach McLeroy and Tony Townley looked around their community and saw plenty of fast food or sit-down dining options, but felt something was missing. They decided to provide the freshest chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere where food quality is of the utmost importance. In 1990, they opened the first Zaxby's in Statesboro, Ga. The concept, one of the early "quick-casual" restaurants, proved successful.
McLeroy and Townley opened four more restaurants, and in 1994, they began to franchise the brand. The food and service was so popular, the Athens, Ga.-based chain has boomed to more than 400 units in 10 Southeastern states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia) and continues to grow. For more information, visit www.zaxbys.com.