Thrifty Car Sales Enhances Business Development Center With Deployment of New Customer Management System

TULSA, Okla., Dec. 10 // PRNewswire-FirstCall // -- Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), has enhanced its national business development center (BDC) with the implementation of new software created for Thrifty Car Sales by MyGoalTracking, a leader in customer relationship management (CRM). The deployment of the new system is expected to significantly impact the effectiveness of Thrifty Car Sales' marketing efforts on behalf of its national network of franchised used car dealerships.

"We are excited about the deployment of this new technology and the effect it will have on our marketing efforts on behalf of our dealers," said Jeff Cerefice, Vice President of Thrifty Car Sales. "Our centralized Business Development Center has always been unique, as most used car dealers don't have the resources of a BDC. In upgrading to this new system by MyGoalTracking, we expect to double our lead-management capabilities and improve customer satisfaction levels."

Available exclusively to Thrifty Car Sales dealers, the business development center utilizes dedicated telephone sales agents who take incoming phone calls generated by dealers' marketing efforts. Agents also make outbound calls to follow up on Internet leads, sold and unsold showroom traffic, missed appointments and referrals.

Among the capabilities of the new system:

* It is a true web-based application and can be accessed from anywhere via the Internet;
* Easy input of customer data by dealers' sales staff;
* Provides "real-time" file management between dealers and Thrifty Car Sales' national call center; and
* Produces automatic scheduling of follow-up calls, letters and e-mails.

"We know from industry data that most salespeople prefer in-person activities to over-the-phone follow-up that is necessary to drive business and secure new customers," said Cerefice. "That's why we're freeing them up to do the more productive, hands-on selling they want to do on the lot. Our BDC will verify appointments, follow up on Internet leads and close the loop by checking in with customers regarding their satisfaction with their new purchase. We are already seeing improvements in our customer satisfaction ratings, and it is our plan that the new software will only improve these efforts. And the best news is, there is no additional cost to our dealers to participate in this program."

About MyGoalTracking

MyGoalTracking is a privately-held corporation based in Monterey, Calif. The company provides web-based software solutions designed to increase productivity, revenue and efficiency to new and used auto retailers throughout the United States. MyGoalTracking customers manage a robust database of clients and prospects to assist in prospecting, task scheduling, mail creation, Internet lead management and more. MyGoalTracking has a range of solutions designed to help sales people, managers, dealers and national brands. For more information visit MyGoalTracking was founded in 2002.

About Thrifty Car Sales

Thrifty Car Sales is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Thrifty Car Sales, with 39 locations, franchises retail used car sales dealerships throughout the United States. Dealerships offer a wide range of late model, low mileage vehicles. Thrifty Certified(R) vehicles pass extensive inspection and are backed by a limited warranty. Thrifty Car Sales was founded in 1999.

SOURCE: Dollar Thrifty Automotive Group, In


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