DoodyCalls Pet Waste Removal Service AppointsPaul Martell as Director, Recruitment
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DoodyCalls Pet Waste Removal Service AppointsPaul Martell as Director, Recruitment

December 20, 2007 // // - Charlottesville, VA – In conjunction with the acceleration of its franchising program and plans to multiply its national presence to 275 territories, DoodyCalls has recruited a franchising expert to bring the company's expansion to fruition, and announces the appointment of Paul Martell as Director of Franchise Recruitment.

This new position is a key element in the company's strategic move to become a dominant player in the multi-billion dollar pet service industry.

"Paul is a proven leader in the franchising industry, and we are thrilled that he has taken on the role to help us bring the DoodyCalls business opportunity and service to more markets," said Jacob D'Aniello, Founder and CEO of DoodyCalls.

Martell is a seasoned veteran in franchise systems and recruitment. He is responsible for matching hundreds of franchise candidates with franchise concepts with both his previous positions in internal franchising development departments and his own former franchising consulting company.

"DoodyCalls is the perfect opportunity to work with a proven franchisor and enhance a network that is poised for aggressive growth," Martell said. "With outstanding existing brand awareness, our goals include strengthening the company's presence in markets where we have locations and expanding into new markets."

About DoodyCalls

DoodyCalls was founded by husband and wife Jacob and Susan D'Aniello in 2000 and began franchising in 2004. The company provides year-round professional pet waste removal service to residential yards, apartment communities, homeowner associations, and more. For more information on the DoodyCalls story, contact Jacob D'Aniello at: 1.800.DoodyCalls (366-3922). For a complete press kit that includes images and a company fact sheet, visit



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