Help Choose the Next to Appear on Curves Cereal Boxes
Your vote can change the face of weight management
MINNEAPOLIS--(BUSINESS WIRE)--Voting for the next woman to appear on the Curves Cereal box begins today. At www.CurvesFoods.com, consumers can read the inspirational weight management stories of 12 women and vote for their favorite. The contestant with the most votes after January 17, 2008, will join the "jumping women" before her and appear on the Curves Cereal box in 2008. The 12 finalists were selected through a nationwide search via the Real Change, Real Women contest. In addition to seeing her photo on the Curves Cereal box, the contest winner will receive $5,000, a year's supply of Curves Foods, a one-year membership to Curves fitness centers.
The Real Change, Real Women contest recognizes that weight-related success comes in all sizes. Visitors to www.CurvesFoods.com provide testimonials, blogs, moments of truth and online support for real women committed to making a real change. The Web site has evolved into a support and encouragement community of women committed to healthy living.
"Each of the finalists is an inspiring real woman," said Arya Badiyan, marketing manager for Curves Cereal at General Mills. "We're excited to celebrate and share their stories."
The 12 Real Change, Real Women finalists are:
* Teresa Alvarado – Fresno, Calif.
* Angelia Barlow – Moundville, Ala.
* Rebecca Brooks – Middletown, N.J.
* Tamar Dyson – Elk Grove, Calif.
* Mary Eakin – Shawnee, Kans.
* Marilyn Freedman Rungren – Andover, Mass.
* Valerie Gorsuch – Chincoteague Island, Va.
* Nancy Lawrence – Phoenix, Ariz.
* Casey Lohman – Lee's Summit, Mo.
* Katherine Mendez – Palm Springs, Calif.
* Linda Snow – Everett, Pa.
* Laura Wilson – Irving, Texas
About the Contest
The Real Change, Real Women contest collected entries from women nationwide both online and at local market casting calls in Baltimore, Chicago, Minneapolis and Portland, Ore. The pool of entries was narrowed down to 25 semi-finalists and from those finalists, 12 were selected for national judging. Online voting is open to anyone 18 years or older now through January 17, 2008 at www.CurvesFoods.com. In addition to appearing on the Curves Cereal box, the Grand Prize winner will receive $5,000, a year's supply of Curves Foods and a one-year membership to Curves. Four First Prizes of $1,000 each will be awarded to runner-ups. In addition to the cash prize, each of the First Prize winners will receive a 6-month membership to a Curves fitness center.
Voting for the Real Change, Real Women contest is open through January 17, 2008. Anyone may vote by visiting the contest page at www.CurvesFoods.com. The winner of the contest will be determined by consumer-generated voting. To vote, consumers should read all 12 finalists' inspirational stories and select their favorite. The winner will be announced on the Curves Foods Web site on or around January 30, 2008.
About Curves Foods
Curves Cereal and Curves Chewy Granola Bars from General Mills, as part of a healthy lifestyle, are designed to help women take weight off and keep it off. The products offer a wide variety of nutritional benefits, like fiber to help curb hunger and whole grain to help manage weight.
The new Curves line of weight-management foods consists of:
-- Curves Cereal:
-- Whole Grain Crunch
-- Honey Crunch
-- Curves Chewy Granola Bars:
-- Chocolate Peanut
-- Strawberries + Cream
Both Curves cereals are 190 calories or less per serving and provide at least 1/3 of the daily recommended 48 grams of whole grain. Studies show women who eat a diet rich in whole grain tend to have healthier body weights and also gain less weight over time.
Curves bars, at 100 calories and five grams of fiber per bar, make it easy to increase daily fiber intake and can help women keep on track with their weight-management goals. Curves bars are also a good source of calcium, a nutrient that falls short in most women's diets.
About General Mills
General Mills, with annual net sales of $12.5 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minn., General Mills' mission is to innovate to make people's lives healthier, easier and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries. For more information about General Mills, please visit www.generalmills.com.
About Curves International
Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program based on a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women, many of whom are in the gym for the first time. With more than 10,000 locations in 50 countries, Curves is the world's largest fitness franchise and the ninth largest of all franchise companies in the world. For more information, please visit: www.curves.com.
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