Build-A-Bear Workshop(R) Looking for a ''Star in Training''

Guests can enter to win a star-studded trip to Los Angeles

ST. LOUIS--(BUSINESS WIRE)--Jan. 3, 2008--Build-A-Bear Workshop(R) is giving one beary lucky Guest the chance to learn what it takes to be a star! Guests who visit stores in the United States, Puerto Rico and Canada from Jan. 3 through Jan. 28 can register for the chance to become a "Star in Training." The winner of the sweepstakes will have the op-bear-tunity to take a best friend to Los Angeles to attend a VIP screening of "Alice Upside Down" and hang out with a cast member from the movie, which stars Alyson Stoner from "Cheaper by the Dozen" and Lucas Grabeel from "High School Musical." The winner and a friend will also get to choose to take a professional dance lesson or meet with an acting coach. In addition, from Jan. 11 to Jan. 13, Build-A-Bear Workshop Guests will be able to get a free download of the title song from "Alice Upside Down" with any purchase.

"We know that many of our young Guests dream of being in the movies," said Maxine Clark, founder and chief executive bear. "This sweepstakes will allow a lucky Guest and a friend to take a fun-filled trip to Los Angeles where they can see what it feels like to be a star."

"Alice Upside Down" chronicles the life of an endearing heroine growing up without a mother. The coming of age comedy tells the story of Alice McKinley, an 11-year-old girl who has just moved to a suburb of Washington, D.C. with her father and brother.

"Producing 'Alice Upside Down' was a labor of love," said Chip Rosenbloom, co-producer of the film. "I am confident that Alice can have the same impact on girls and their families with insight and entertainment that Shiloh did for boys. I have been committed to creating movies based on literary properties that will have significance in the home."

Guests in the U.S., Puerto Rico and Canada are encouraged to visit their local Build-A-Bear Workshop location to enter the sweepstakes.

No purchase necessary. Purchase will not increase your chance of winning. Many will enter; one will win. Open to legal residents of the United States, including the District of Columbia, Puerto Rico and Canada. Residents of the Province of Quebec, Canada must be 13 years of age or older as of January 3, 2008. This Sweepstakes is subject to all applicable federal, state, provincial, local laws & regulations. VOID WHERE PROHIBITED. Sweepstakes begins January 3, 2008 and ends January 28, 2008. Mailed entries must be postmarked by January 28, 2008 and received by February 12, 2008. If entrant is under the age of 21 as of January 3, 2008, parent/legal guardian must sign entry form. Potential Canadian winner (or winner's parent/legal guardian, if winner is a minor) must correctly answer an arithmetic skill-testing question as a condition of winning the prize. Odds of winning depend upon the total number of eligible entries received. Max. ARV of Grand Prize is: USD $7,500 or CDN $8,325. Other restrictions may apply; see Official Rules for details. Official Rules and Official Entry Forms are available at participating Build-A-Bear Workshop(R) stores (while supplies last) and may be printed out at www.buildabear.com. The Sponsor is Build-A-Bear Workshop, Inc., 1954 Innerbelt Business Center Drive, St. Louis, MO 63114-5760.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. In December 2007, the company launched its new virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

About "Alice Upside Down"

"Alice Upside Down" is the latest family film effort from producers Carl Borack and Chip Rosenbloom. Marc Hauser executive produced the film. Borack and Rosenbloom previously produced and distributed the critically acclaimed "Shiloh Movies," in association with Seth Willenson. Directed by Sandy Tung, Alice Upside Down translates to the screen the tween girl book series, Alice, written by Newberry Award winner Phyllis Reynolds Naylor. It describes, in a contemporary entertaining style, real issues facing a real girl as she grows up. The movie features Alyson Stoner ("Cheaper by the Dozen"), Lucas Grabeel ("High School Musical"), Luke Perry and Penny Marshall. For more information, please visit the movie's Web site at www.thealicemovie.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build".

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.

Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop

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