January 22, 2008 // Franchising.com // - Coral Springs, FL – With perseverance, faith and conviction, longtime friends Deneane Maldonado and Susan McCloskey successfully turned $70, a fax machine and a computer into an exploding national franchise that is well poised to solve one of the country's most pressing challenges for working families: quality childcare.
Launched in 1999 and positioned as the premier nanny referral agency in the country, Nanny Poppinz is the only nationwide franchise to offer full-service referral options 24 hours a day, 7 days a week including holidays, for individuals as well as small and large businesses. With promotional cars such as VW Bugs donning a creative, colorful and recognizable Nanny Poppinz logo, and brochures delivered to pediatrician offices and other businesses where parents are prevalent, the company links hundreds of families with qualified nannies around the country on a daily basis.
In addition to finding nannies at any time of day or night, Nanny Poppinz uses its national database of more than 10,000 pre-screened contacts to fulfill requests for unique family needs such as temporary baby-sitters, newborn specialists, cooks, housekeepers, tutors, drivers, and more. As it has carved a distinctive niche in the childcare industry, consumer demand for Nanny Poppinz' services is on the rise and franchise interest is booming. By the end of 2008, Nanny Poppinz is planning to foster nearly 70 new franchise openings.
The formation of Nanny Poppinz was the American dream coming true. Almost 10 years ago, seeing the void in the U.S. marketplace for a dependable nanny service, Deneane Maldonado jumped at the opportunity to leave her corporate career behind and dive into a home-based business. With just $70 in savings, Deneane began Nanny Poppinz out of her tiny Manhattan apartment with a fax machine and computer. The company thrived for five years, but really took off when McCloskey, a longtime friend of Maldonado's, joined her in the venture in 2004 as co-owner and vice president. Within a year of McCloskey's introduction of new and improved marketing standards for the business, Nanny Poppinz' sales increased 70 percent.
Previously, McCloskey had been putting in 50-hour work weeks as a federal agent with the Inspector General's Office. The single mom of three children remembers her "ah-ha" moment that convinced her she needed a lifestyle change. It was a sunny afternoon, while working a double-murder case in Maryland, when she realized she had to pick up her kids in Washington D.C. in 30 minutes and knew it was nearly impossible to do so. Shortly thereafter, she turned in her gun and badge in order to pursue a home-based career with her friend that would allow her more time with her children.
Now, the two go-getter women are seeking to offer the same lifestyle change to others who want to operate a home-based business where women and men alike can earn a solid income without sacrificing valuable family and personal time.
"We have been preparing for this moment. The moment when our proven nanny referral business model could be shared with others who want more freedom professionally to do what they want personally…most often to spend more time with their families," Deneane Maldonado said. "Nine years ago, Nanny Poppinz was founded with the credo 'created by moms for moms' and we have grown our business to the point where we are now ready to successfully expand nationwide with qualified franchise partners."
The need for quality nanny referral services was obvious in the incredible response Nanny Poppinz receives from the communities it serves. "One of our most unique requests was for an armed, overnight security guard," McCloskey recalls. "The family was concerned for their safety and called us for immediate assistance."
Nanny Poppinz thoroughly screens all its applicants (utilizing the same process McCloskey used as a federal agent) to make certain they meet the highest level of industry standards and can exceed client expectations. The screening process includes a detailed application, face-to-face interviews, employment and personal references, criminal background investigations, DMV checks, Social Security verifications, and sex offender registry checks in order to ensure the well being of Nanny Poppinz' clients and the integrity of the referral system.
Nanny Poppinz also enjoys a partnership relationship with The Findley Group, headed by Gary Findley, the former Curves International president credited with growing the nation's largest women's-only fitness chain to 8,000 units. The partnership enhances service and support to franchisees, strengthens leadership, and carefully grows the Nanny Poppinz brand through unit sales.
"When we partner with a franchise concept, it has to be something that fills a niche and offers tremendous potential in the marketplace, and Nanny Poppinz definitely meets the criteria," Findley said. "Startup costs are very low, the business model is secure and the services offered are in high demand. This is perfect for professionally minded individuals who crave more balance in their home and work life."
About Nanny Poppinz
Founded in 1999, Nanny Poppinz is now the fastest growing nationwide childcare referral agency in the country. The company, which was "created by moms for moms," offers temporary, part-time and full-time referral services for nannies and baby-sitters, as well as newborn specialists, cooks, housekeepers, household managers, tutors, and drivers 24 hours a day, 7 days a week including holidays. For more information on Nanny Poppinz, please visit www.nannypoppinz.com or call 1-877-A-NANNY-4U.
About Findley Group
Findley Group is a strategic partner to franchise businesses providing customized solutions through all phases of a franchise's development. Founded in 2004, Findley Group is led by the former president and franchise-builder of Curves International, Gary Findley. Under Findley's direction as president, Curves International experienced growth in franchises from 3 locations in 1996 to more than 8,000 in 2004. Currently, the Findley Group is working with several innovative and exciting companies who have unique offerings for today's marketplace. For more information, please visit www.FindleyGroup.com.