January 28, 2008 // Franchising.com // Final plans for the annual conference of Racing Limos Franchisees are being made. This year's event will take place in Las Vegas February 21st through the 23rd.
On Thursday night, a dinner will be hosted by the President of Racing LImos, Bryan Pease. "It's a great time for us to exchange information in an informal setting," said Pease.
After a day of leisure on Friday, the attendees regroup for food and spirits. "Here, the emphasis is on the Franchisees interacting in a casual setting," said Dave Ziccarelli, National Franchise Development Manager.
On Saturday, the educational portion of the conference begins. "Every one of our conferences has the opportunity for fellow Franchisee's to mingle, guest speakers, panel discussions and unique experiences," said Racing Limos Special Event Manager Karen Kmak.
This year, the educational sessions will take place in the new Media Center located inside of Las Vegas Motor Speedway. Following the meeting, the Franchisees will take three laps in an Indy car going over 170 miles per hour.
Previous conferences have been held in Naples, Florida; Atlanta, Georgia and Orlando, Florida. The unique experiences included a behind-the-scenes tour of Daytona International Speedway with lunch in the Press Box; dinner with 7 time Indy 500 racer Lyn St. James, private airboat tours in the Everglades, and watched the Atlanta Motor Speedway race from a Luxury Suite.
"This is a fun business and we like to include an element of fun with every conference," said Bryan Pease, President of Racing Limos, Inc. "But we're serious about supporting our Franchisees and have a serious approach to business during the educational portion of the conference."
Larry Lubin, one of the top marketing strategists in the United States is the keynote speaker slated to appear at the Racing Limos National Conference.
A former budget officer with the U.S. State Department and an MBA from the University of Virginia, he brings a unique combination of financial acumen and marketing creativity to his work.
Larry also brings experience that covers marketing from both the perspective of corporate America and marketing agencies. His corporate marketing experience includes brand management for James River Paper, Nabisco and M&M/Mars. Larry was also the Vice President of Innovations for the Brach's Candy Company. His agency experience has involved major projects for Chevrolet, UPS, Unilever, Pennzoil, Hershey's Chocolate, Discovery Channel and many more.
Larry has developed and managed the NASCAR programs for numerous major corporations, including Hershey's Chocolate, UPS, Sue Bee Honey, InterActive Financial, DiversiTech, the National Pork Board, Waste Management, Precision Tune Auto Care, VisionAir, among others.
And most recently, has begun a revolution in sponsorship marketing through his creation of SponsorGenie, an internet based means of linking rights holders and sponsors. Racing Limos is a client of SponsorGenie and as part of his presentation; he will be providing the Franchisees with an update on the progress of obtaining National Marketing Partners.
A second speaker was announced today. Jeff Motley, Senior Director Of Public Relations at Las Vegas Motor Speedway will share relevant information to the independent business owners.
Before coming to Las Vegas, Motley was the communications manager for NASCAR where he was responsible for all on-site media relations for the NASCAR Winston Cup Series and the NASCAR Busch Series.
Motley also has been a college football correspondent for FOX Sports Net, hosted his own daily sports talk show in Virginia and has been a contributing writer for numerous publications including several books.
A panel discussion on the operations of the business will take place in the morning. A marketing panel discussion will occur in the afternoon. Both panel discussions will feature Franchisees who are willing to share their expertise. Each will have a few minutes for an overview, followed by the Moderator asking questions. The sessions will end with questions taken from the audience.
Each year, there is a fundraiser held during the conference for a charity. This year's recipient will be Speedway Chirldren's Charities. Janae Melvin, Director of the Las Vegas Chapter of Speedway Children's Charities will be on hand to share to everyone the organization's goals