Eye On The Prize

Digital Security Company Explodes Nationwide in 2007, Sets Sights on 2008

January 29, 2008 // Franchising.com // (Dallas, TX)---According to the U.S. Small Business Association, roughly 50 percent of all small businesses fail within their first year. Thankfully, the folks at EYESthere didn't get that memo.

Founded in 2006, EYESthere purchased the assets of a Portland, OR-based Logan Digital Securities, dramatically expanded its operations and quickly became the dominant local provider of surveillance camera solutions. In 2007, EYESthere opened a second location in Dallas, Texas before launching its franchising program in April of 2007. This was a crucial decision, as it could have propelled the company either toward a bright nationwide future or into the failed business statistics books, but EYESthere director and CEO Rick Rene was confident the result would prove the former outcome, not the latter.

"From the very beginning, our goal has been to have 210 locations by 2010 and over the past year, we have put that plan into motion in a big way," said Rene. "We have sold nearly 20 franchise territories to date – 13 of which were in the fourth quarter of 2007 alone – and we've entered markets from Boston to Las Vegas and Milwaukee to Tampa. We have already sold out the entire Las Vegas area, and as of right now, we are ahead of schedule to meet our goals by 2010 and will continue this momentum into 2008." The next 6 months will mark EYESthere's debut in Minnesota, Houston, Chicago, Denton and Daytona Beach , among others.

Increasing just as steadily as EYESthere's quantity of locations is the quality of its franchisees. According to Rene, the wealth of experience coming into the company is astounding. EYESthere's franchisees hail from the highest levels of a variety of industries, including former top executives from Cox Cable, EMC, Philips, Nextel and Deloitte & Touche. After years in the corporate sector, these individuals have elected to take control of their own future and put their years of expertise into a venture they can truly call their own.

"There really aren't a lot of scalable business-to-business concepts out there. Since we are filling that niche, we are able to attract a powerhouse network of business owners spanning from coast to coast," said Rene. "The leaders we have gathered represent a business- and digital-savvy workforce that few other organizations can match."

In addition to EYESthere's phenomenal franchisee caliber, its product offerings have skyrocketed as well. Its PTZ (pan-tilt-zoom) tracking solution – where cameras follow a person, vehicle or object as soon as motion is detected – and license plate recognition systems have been extremely popular and effective, as has its point of sale (POS) integration, missing/unattended object notification and hybrid systems, which feature a mix of digital, analog and wireless IP cameras. EYESthere will add to that impressive repertoire by unveiling additional offerings in 2008, including video-enabled access control and enhanced video security monitoring.

"The problem with a "blind" access control is that someone could easily lend their card or entrance badge to another person or allow -additional, unauthorized personnel to follow them in. Using our system, business owners can quickly review video associated with the recorded card number to determine who enters where, when and with whom," said Rene. "In terms of video verification monitoring, we have a leg up on companies like ADT and Brink's in that if you have a break-in, we have the ability to contact you immediately and tell you exactly where the perpetrator is in your home or business, what they look like, etcetera. The best part is that these new additions, like all of our offerings, can be run off of one platform. This allows our small business clients to install a variety of components affordably without sacrificing quality."


Dallas, Texas-based EYESthere is a franchised, high-quality provider of turnkey, customized digital video and software security solutions for businesses and residential customers. With its live and recorded video solutions, EYESthere protects and empowers businesses by providing security protection for people, property and premises and empowerment for owners, employees and their customers. An EYESthere franchise can be launched with only three employees, including two sales representatives and a technician but – unlike other no-inventory, no-employee industry competitors – it can be quickly scaled into a large-volume business. EYESthere is expected to have 210 franchise locations throughout the United States by 2010 and has already identified 470 potential franchise markets throughout the country. For more information, visit www.eyesthere.com.

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