Spicy Pickle™ Expands With Two New Corporate Locations to Open in Spring

Spicy Pickle™ Expands With Two New Corporate Locations to Open in Spring

New Director of Corporate Operations Hired To Manage Corporate Locations

DENVER--(BUSINESS WIRE)--Spicy Pickle™ Franchising, Inc. (OTC BB:SPKL.OB) announces the signing of two leases for new corporate restaurant locations, both to be completed in Spring of this year. In conjunction with the expansion of its company-owned units, Spicy Pickle™ also announces the hiring of 17-year fast casual veteran, Mike Neil, to manage the corporate store division.

Construction has begun on these two new Spicy Pickle locations. Once completed, there will be a total of three company-owned restaurants, including the new corporate commissary bakery and training facility already in operation at 1298 S. Broadway in downtown Denver.

The first new restaurant unit, located at the high-traffic intersection of Parker Rd. and Iliff St in South Denver, is part of a newly renovated restaurant park known as the Promenade on Parker. Spicy Pickle will share common space with Chipotle, Starbucks, Tokyo Joes, and 5 Guys Burgers.

Marc Geman, CEO of Spicy Pickle Franchising, Inc. commented: "We are very pleased to have secured this lease in an underserved area of Denver. The complimentary restaurants will significantly add to the customer traffic in the Promenade development."

The second new site will be located in Ft. Collins, Colorado at 2120 E. Harmony Road. Spicy Pickle will share retail space with Chipotle in this newly constructed shopping area. Nearby is a large Hewlett Packard campus and other white-collar offices that represent the ideal Spicy Pickle demographic.

To help manage the growth in its corporate operations, Spicy Pickle has recruited Mike Neil to run the operations of its company-owned restaurants. Neil previously worked for the Jason's Deli chain for 17 years, and managed their growth from 5 units to over 100 units. Neil is a Certified Franchise Executive with the International Franchise Association, and earned his MBA degree after leaving the company.

Mr. Geman commented, "Mike Neil is a great addition to our infrastructure, and this is key to running a successful restaurant operation. Mike comes to us with significant experience in growing a concept and has overseen restaurants with similar operations. We expect Mike to make an immediate impact on our system."

About Spicy Pickle™:
Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food, but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across 12 states and many more in development nationwide. For more about Spicy Pickle™, including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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