New Benefit for Members of the Build-A-Bear Workshop(R) Stuff Fur Stuff(R) Club

Members Now Receive Added Value in Build-a-Bearville for Purchases Made in Store

ST. LOUIS, Feb 01, 2008 (BUSINESS WIRE) -- Beginning today, members of the Stuff Fur Stuff(R) club, the Guest loyalty program from Build-A-Bear Workshop(R), will receive new benefits in the company's recently launched virtual world, Build-A-Bearville. For every dollar spent in a Build-A-Bear Workshop store, Stuff Fur Stuff club members will receive 100 Bear Bills(a), the Build-A-Bearville virtual currency. In Build-A-Bearville, citizens can use Bear Bills to acquire clothes, decor for their Cub Condo(R) homes, and other furbulous fashions and accessories.

"Build-A-Bear Workshop is the only children's entertainment retailer with a virtual world, and we feel this gives us limitless opportunities to provide very unique benefits to our Guests," said Maxine Clark founder and chief executive bear. "Our Guests have told us that they enjoy being able to continue the Build-A-Bear Workshop experience at home in Build-A-Bearville. We are in a unique place to add new benefits and fun activities that will allow our Guests to connect our real world stores to our virtual world."

Each time a Guest makes a new furry friend in a Build-A-Bear Workshop store, they receive a code on the animal's birth certificate that allows them to bring their new friend to life online for free. With each animal brought to life in the virtual world, the Build-A-Bearville citizen receives 2,000 Bear Bills, Cub Condo wallpaper and an animal adventure with an exclusive reward.

The new Build-A-Bearville Bear Bills benefit is just one of the many unique ways that Build-A-Bear Workshop rewards its Stuff Fur Stuff club members. The club currently has over 5.5 million members. In addition, members also have the opportunity to earn reward certificates for purchases made in the store, receive invitations to exclusive in-store events, and receive updates and preview upcoming products and promotions.

"This offer is a way to show our appreciation to our Stuff Fur Stuff club members and encourage more Guests to take advantage of the pawsome membership benefits," said Clark.

For more information about joining the Build-A-Bear Workshop Stuff Fur Stuff club, please visit a Build-A-Bear Workshop store or go online to https://mystuff.buildabear.com.

(a) Bear Bills are not lawful tender in the United States and Canada and exist only for exchange in the virtual world of Build-A-Bearville. Bear Bills may not be redeemed for cash, merchandise or other consideration. This is a promotion open only to residents of the United States and Canada and Bear Bills may not be transferred, or copied, and no facsimiles may be made, or presented for payment or redemption. This promotion may be discontinued at any time at the discretion of Build-A-Bear Retail Management, Inc.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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