Krispy Kreme's Heart Doughnuts Guarantee Love at First Sight

Share the Love this Valentine's Day

WINSTON-SALEM, N.C., Feb. 4 // PRNewswire-FirstCall // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) has put its heart into making this Valentine's Day one to remember.

Treat your sweetie to Krispy Kreme's heart-shaped doughnuts, topped with bright white icing and pink, red and white sprinkles. These sweet hearts are available now through Valentine's Day. Additionally, as part of its Share the Love program, Krispy Kreme stores are offering 12 Valentine's Day cards that feature a coupon good for a free doughnut, to all customers who purchase two dozen doughnuts before February 14.

"Forget the typical Valentine's fare of chocolates and flowers, and surprise your loved ones with something they aren't expecting," said Ron Rupocinski, Krispy Kreme's Executive Chef. "A fresh box of Krispy Kreme's heart doughnuts is a great Valentine's Day breakfast treat for classroom parties or just a sweet start to the day at your office."

Original Glazed heart-shaped doughnuts are being offered on Valentine's Day only, the sprinkled heart doughnuts and Share the Love Valentine's Day cards are available at participating stores, while supplies last. Large orders can be placed at no additional cost by calling a local Krispy Kreme store at least 48 hours in advance.

About Krispy Kreme
Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature Hot Original Glazed(TM) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 430 locations around the world. Visit us at http://www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations and litigation, including governmental investigations by the United States Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the United States Securities and Exchange Commission.

SOURCE Krispy Kreme Doughnuts, Inc.

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