Noodles & Company To Open On North Michigan Ave. Wednesday, February 6

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Young Circus Artists to Celebrate with a Michigan Ave. Street Performance Feb. 6 & 7

February 06, 2008 // Franchising.com // CHICAGO, IL.— Noodles & Company, the quick-casual, globally inspired eatery that serves freshly sautéed Asian, Mediterranean and American noodle bowls, soups and salads will open Wednesday, Feb. 6 in the heart of Chicago's cultural center at 180 North Michigan Ave. (at Lake St.) The restaurant sits between the Chicago River and the Art Institute of Chicago and across the street from Millennium Park and Illinois Center, just one block east of the Loop.

"Downtown Chicago is full of busy people who truly appreciate fresh food, good balance and global flavors. We're thrilled to join the community and launch the brand on Michigan Ave.," said Kevin Reddy, president and CEO of Noodles & Company. With more than 90,000 people working within just five blocks of the restaurant every day, Reddy added that this 3,300-square-foot location has the potential to become the company's busiest restaurant in the U.S.

Continuing its tradition of nourishing and inspiring individuals in the communities it serves, Noodles & Company has partnered with Chicago's CircEsteem, a world-renowned youth circus organization that was founded by former Ringling Brothers and Barnum & Bailey clown, Paul H. Miller. Miller, who is CircEsteem's Chief Goof-Officer, created CircEsteem in 2001 to unite kids from diverse racial, cultural and economic backgrounds to build self esteem and confidence through circus arts.

In celebration of Noodles & Company's grand opening, CircEsteem's young artists will put on a special performance along Michigan Ave. on Feb. 6 & 7 from 11 a.m. – 2 p.m. and 5 – 7 p.m. On April 18, from 4 to 9 p.m., Noodles & Company and CircEsteem will join together again to raise money for the cause through a 25% of sales fundraiser at the Michigan Ave. restaurant. -moreNoodles

"We felt an instant connection with Noodles & Company because of its commitment to promoting good balance and healthy, active lifestyles in every neighborhood it serves. We cherish the same values for our children and are thrilled to become partners with such a community-focused company," said Maribeth Joy, program manager for CircEsteem.

Noodles & Company's Good Balance education program helps guests make tailored food choices to suit their needs by sharing nutritional information and suggesting how to control calories, fat and sodium, increase daily fiber intake, dine vegetarian, manage allergies, achieve good balance for kids and more. Additional information can be found online in the For Your Health section at www.noodles.com.

At Noodles & Company, there are no freezers, no microwaves, and no can openers – only fresh vegetables, grilled chicken, beef, shrimp or tofu and sautéed pastas, all prepared to order in minutes. From healthy to indulgent and spicy to comforting, Noodles & Company's favorites include Japanese Pan Noodles, Thai Curry Soup, Penne Rosa and Wisconsin Mac & Cheese. The restaurant blends its global influence with quick, convenient and welcoming service, honest value, and a comfortable atmosphere where everyone feels at home.

Noodles & Company is a tip-free zone and is open Sunday through Wednesday, 10:30 a.m. - 9 p.m., and Thursday through Saturday, 10:30 a.m.-10 p.m. Convenient carry-out via counter, phone-in or fax-in order also is available. Customers may reach Noodles & Company on Michigan Ave. by calling 312-981-7110 or faxing 312-558-9197. Ken Folisi, a Chicago native and seven-year Noodles & Company team member, will be the restaurant's general manager. To learn more about Noodles & Company, please visit www.noodles.com.