Planet Wings Franchise to Expand Nationally

Planet Wings offers a different twist on franchising, partners with Medina Enterprises for rapid expansion

FORT WALTON BEACH, Fla.--(BUSINESS WIRE)--The economy may be sizzling down, but franchising for Planet Wings is on fire and it's fueled by its suicidal hot sauce. The company launched a national expansion plan in October of 2007, and is on course to sell 260 franchises by 2010.

According to Hoover's, Inc., the output of US food and drink places will grow at an annual compounded rate of 4.3 percent between 2007 and 2012. The profitability of individually owned companies, such as franchised locations, depends on several variables such as efficient store operations, constructive marketing initiatives, and fast, efficient service. Thus, Planet Wings has partnered with Medina Enterprises to support business operations as the franchise expands on a national platform. With over 22 years experience in franchise management, Medina functions as the holding company for several different franchises, similar to how YUM! Brands or Focus Brands operate.

Franco Fidanza, founder and CEO of Planet Wings, has been in the restaurant industry for over twenty years. Since the quick-service food industry represents $4.7 billion in revenue, with chicken wings being the fastest growing segment, Fidanza made the executive decision to go national. "We wanted to manage, control and expand this unique concept with Medina's organizational systems and structures to guarantee our future success," said Fidanza. "Medina has the capacity and experience to introduce our brand to potential franchisees worldwide."

Fidanza began the Planet Wings concept over 15 years ago to fill an untapped niche in the quick-service food market. Planet Wings has transformed sit down wings establishments by allowing wings fanatics to enjoy their favorite food more conveniently. Planet Wings restaurants offer eat-in, take-out and delivery options, for a convenient and appealing dining experience. Planet Wings is renown for its' outstanding selection of wings (24 flavors to be exact), wide menu variety and unmatched customer care program in the Northeast.

"Planet Wings offers franchisees a distinctive business model and its customers a delectable, quality product. Medina is thrilled to be a part of this company's national expansion, and I am confident that Planet Wings is well on its way to becoming one of this country's great brands," said Robert (Morg) Morgan, CEO of Medina Enterprises. "Medina has implemented an aggressive growth strategy for Planet Wings and has already seen international interest from Korea, China, Russia, Europe, South America, and the Middle East amongst others."

Planet Wings Enterprises is a unique quick-service restaurant and delivery concept, specializing in wings and a vast assortment of menu items including tacos, burritos, fresh salads, burgers, gyros, sandwiches, cheese steaks and a full children's menu, all made to order.

Planet Wings opened its first store in 1995, and spearheaded a vigorous national growth plan in 2007. Planet Wings currently has approximately 25 open stores in New York, New Jersey and Virginia. The fast growing wings franchise plans to sell over 260 franchises in the next three years, as part of its rapid national expansion plan. For information on franchising visit,

Medina Enterprise's success is due to its integration of all the support and investment services needed by franchisees. These include financial counseling & assistance, real estate assistance & territory protection, construction project management, marketing assistance, training, ongoing customer service and business development.

Medina Enterprises is currently conducting business operations for companies such as Cuppy's Coffee, Smoothies & More, Planet Wings, San Gelato Café and Elite Manufacturing and Construction. Medina plans to bring on three additional companies in quarter one of 2008. One deal in final negotiations for Medina is with an oil company connected to one of the nation's largest big box retailers. For additional information on Medina Enterprises visit


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