Build-A-Bear Workshop(R) Launches Ultimate Buildabearville.com(TM) Sweepstakes

Guests Can Enter to Win a $10,000 Technology Package and Become a Celebrity in Buildabearville.com

ST. LOUIS--(BUSINESS WIRE)--Feb. 15, 2008--Guests who visit Build-A-Bear Workshop(R) from Feb. 15 to March 10 will have the opp-bear-tunity to enter the Ultimate Buildabearville.com(TM) Sweepstakes. The winner of the sweepstakes will get a pawsome shopping spree for up to $10,000 of the latest technology equipment and will become a celebrity in the company's newly launched virtual world, buildabearville.com. In addition, all Guests who enter the sweepstakes will receive an exclusive prize in the virtual world.

"We know that many of our young Guests are very technologically savvy, and it is exciting for us to offer the chance for one of them to choose from some of the most advanced equipment available," said Maxine Clark, founder and chief executive bear. "It is also very exciting to have this lucky Guest become a celebrity in buildabearville.com. As a celebrity in the virtual world, the winner will be featured in our virtual newsletter, hand out exclusive prizes and interact with other citizens."

Build-A-Bear Workshop is the only children's entertainment retailer with a virtual world. Buildabearville.com launched in December 2007 and has quickly grown to more than one million citizens. Each time a Guest makes a new furry friend in a Build-A-Bear Workshop store, they receive a code on the animal's birth certificate that allows them to bring their new best friend to life for free in the company's virtual world, Build-A-Bearville. In the virtual world Guests can create their own unique character, participate in games and quests to earn Bear Bills, purchase clothing and furniture for their Cub Condo(R) house and even trade possessions they have created or acquired with other citizens in the world. Each animal brought to life online is free and their citizenship does not expire.

Guests in the United States, Puerto Rico, Canada, Ireland and the United Kingdom are encouraged to visit their local Build-A-Bear Workshop location to enter the Ultimate Buildabearville.com(TM) Sweepstakes.

No purchase necessary. Purchase will not increase your chance of winning. Limit one entry per person, per day. Void where prohibited. Open to legal residents of the United States, Puerto Rico, Canada, Ireland and the United Kingdom. Promotion begins February 15, 2008. Deposit entries must be received by close of business on March 10, 2008. Mailed entries must be postmarked by March 10, 2008 and received by March 25, 2008. If entrant is under the age of 18, parent/legal guardian must sign entry form. One Grand Prize will be awarded from entries received from the United States, Puerto Rico and Canada; One Grand Prize will be awarded from entries received from Ireland and the United Kingdom. Approximate maximum retail value of each prize is $10,000 (USD). Odds of winning depend upon the number of eligible entries received. See Official Rules for complete details. Official Rules and entry forms are available at participating Build-A-Bear Workshop(R) stores in the United States, Puerto Rico, Canada, Ireland and the United Kingdom and at www.buildabear.com, www.buildabear.ca and www.buildabear.uk.co. Sponsor: Build-A-Bear Workshop, Inc. 1954 Innerbelt Business Center Drive, St. Louis, MO 63114-5760, USA.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build".

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.

Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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