February 20, 2008 // Franchising.com // - Darren, previously one of Card Connection's franchise managers, will now take responsibility for helping franchisees drive the profitability of their individual businesses throughout the UK and Ireland through the management of Card Connection's dedicated team of franchise support managers.
"In addition to Darren's management experience, he has also run his own Card Connection franchise territory very successfully," confirms Robina Every, managing director of Card Connection. "This, combined with his sales background means Darren is well placed to help our network of franchisees further increase the profitability of their businesses."
Before joining Card Connection almost six years ago, Bull held senior sales positions in the packaging industry and IT recruitment. He explains: "Because Card Connection's franchisees come from so many different walks of life, it is important that we provide the right 'business orientated' training to ensure they can run their franchises to the maximum effect and to drive sales. I am planning to implement some innovative strategies to achieve this, including spending more time 'on the road' to give training and support to franchise managers in order to help them work even more effectively with franchisees."
Card Connection itself is one of the UK's largest card publishers and is the market leader in the franchised distribution of greeting cards. Using a proven system, franchisees place greeting card ranges in retail outlets on a 'consignment' basis. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company's excellent reputation especially within the convenience sector. Card Connection supplies numerous national accounts, which include the likes of Total, Costcutter, Budgens, Londis, Spar and Shell.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.