Spicy PickleTM Announces Five New Lease Signings for Franchise Locations

New Locations Will Mark First Stores in Three New States

DENVER, CO--(Marketwire - February 20, 2008) - Spicy Pickle™ fast casual restaurants (OTCBB: SPKL) today announced five of its franchisees have recently signed leases for new locations.

Today's announcement marks Spicy Pickle's™ first locations in Florida, Oklahoma, and New York. The other two lease signings represent a second location in San Diego, California and a third location in Austin, Texas.

Spicy Pickle™ will enter the New York metro area with a Brooklyn store. Located at 143 Montague St., Brooklyn, NY 11201, this location is adjacent to the Federal Court House in Brooklyn, several Universities, and a number of large, white-collar office buildings.

Edmond, Oklahoma, just north of Oklahoma City, will be getting its first location. The Spicy Pickle™ restaurant will be located in Spring Creek Village at 1389 E 15th St., Edmond, Oklahoma 73013.

Florida will also be the recipient of its first location. The first Florida Spicy Pickle™ will open in the Northern Florida community of Ocala. The store will be found at the Market Street at Heathbrook, 4414 SW College Road #1020, Ocala, Florida, 34474.

The last two of the five new locations will mark the second San Diego, California store and the third Austin, Texas store.

The new San Diego location is just south of the Little Italy area and adjacent to the downtown financial district. The store is located in the Aperture Building at 1454 Union Street, San Diego, CA 92101.

The third Austin store is located at the 1890 Ranch at 1335 E Whitestone Blvd., Cedar Park, Texas, 78613.

The new locations in San Diego and Edmond are expected to open in the late spring. The other three new locations should open sometime in the early summer.

Marc Geman, CEO of Spicy Pickle™, commented, "We always try to be very careful about getting the right location, and this is particularly important for a first restaurant in a new area. Our hard work has paid off with these five leases which will bring the Spicy Pickle™ to three new states. Our restaurants have always generated additional interest in the area where they are located. We look forward to further expansion in Florida, Oklahoma and New York in the near future."

About Spicy Pickle™:
Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. For more about Spicy Pickle™, including franchise information and inquiries, visit http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.



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