New Opening Marks Beginning of Renewed Corporate Expansion for Motel 6
February 21, 2008 // Franchising.com // DALLAS, Texas – Accor North America, one of the nation's largest owner/operators of economy lodging, announces the first corporate acquisition in eight years. The newest Motel 6 property is located at 4760 Euclid Drive in Virginia Beach, Virginia, just a few blocks from Virginia Beach Town Center. The property, formerly owned by Virginia Beach Hotel, LLC, opened Thursday, February 14, under the ownership and management of Motel 6.
"We are very excited to begin corporate development again, and this property is just the first of many select properties we hope to acquire in the next few years," said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. "By increasing the growth of both corporately-owned and franchised locations in our network, Motel 6 / Studio 6 is getting closer to achieving the goal of reaching 1,200 North American properties by 2010."
To achieve the goal of 1,200 locations in North America by 2010, Motel 6 and Studio 6 are aggressively pursuing franchising with 37 locations opened in 2007. Accor is also interested in making strategic acquisitions as an all-cash buyer in select locations.
The 131-room property includes two exterior corridor floors with the 3rd-floor featuring an interior corridor. The property formerly operated as a Fairfield Inn and is immediately accessible to the Virginia Beach Town Center District, offering upscale shopping, dining and entertainment. The new Motel 6 property is just nine miles from the ocean front and minutes away from local attractions including the Virginia Aquarium andMarine Science Center, Lynn Haven Mall, Pembroke Mall and Williamsburg Busch Gardens.
Accor North America currently has more than 950 economy lodging locations in the U.S. and Canada, with roughly 75 percent of its network consisting of corporately-owned and leased properties.
Real estate contacts at Accor include:
Kristin Taylor for corporate acquisitions, 972.360.2714
Dean Savas for franchise opportunities, 972.360.5404
About Motel 6
Motel 6 offers the best price of any national chain at more than 900 company-owned and franchised locations throughout the U.S. and Canada. For 21 years Motel 6 has used the tagline, "We'll leave the light on for you," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com
About Studio 6
Studio 6 is the extended-stay arm of Motel 6. Located across North America in more than 45 locations, the hotel offers accommodations in major commercial destinations that are perfect for travelers in need of temporary housing. Conveniently located in major business complexes, Studio 6 features comfortable sleeping areas, fully furnished kitchens and all the amenities needed for a transitional housing stay. For reservations or information, visit www.staystudio6.com or call 1-888-897-0202.
About Accor North America
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 900 upscale and economy properties including nationwide economy leaders Motel 6 and Studio 6 and the upper-upscale Sofitel and upscale Novotel locations in the U.S. and Canada. For more information, visit www.accor-na.com.
About Accor Worldwide
Accor, the European leader and a major global group in hotels, the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 170,000 employees. It offers to its clients over 40 years of expertise in its two core businesses:
- Hotels, with the Sofitel, Pullman, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1, Studio 6 and Motel 6 brands, representing more than 4,000 hotels and nearly 500,000 rooms in 90 countries.
- Services, with 30 million people in 40 countries benefiting from Accor Services products in human resources, marketing services and expense management.