Little Caesars(R) Pizza and Pepsi-Cola Invite Families to Win Big with National Promotion

Customers coast to coast can win one of more than 200,000 prizes

DETROIT, Feb. 25 // PRNewswire // -- Little Caesar Enterprises, Inc. and Pepsi-Cola (NYSE: PEP) have teamed up to offer a unique scratch-off game card experience the whole family can enjoy. "Family Fun Instant Win Game" delivers a fully integrated national promotion, providing Little Caesars customers across the country with an overall 1 in 25 chance of winning. Beginning today and continuing while supplies last, this instant win game promotion will be running at participating Little Caesars locations.

"We're very excited to be working with Pepsi-Cola to offer Little Caesars' customers opportunities to win great prizes the entire family can enjoy," said Linda Jaworski, senior vice president of marketing and corporate communications, Little Caesar Enterprises, Inc. "From entertainment systems to free Little Caesars pizza, this promotion is packed with instant family fun. Combined with Little Caesars value, great convenience and high quality products, it's a great program with something for everyone."

Little Caesars' customers can receive a "Family Fun Instant Win Game" scratch-off game card by visiting their local Little Caesars and purchasing a fresh HOT-N-READY(R) pizza with any Pepsi-Cola beverage. Customers simply scratch-off their game card to determine if they have instantly won one of more than 200,000 prizes nationwide.

Prizes include home entertainment systems complete with big screen HDTV, CD/DVD player, tuners and speakers; digital camcorders; $160 family fun night packages complete with retail certificates and Little Caesars gift cards; MP3 players; $10 Little Caesars gift cards; Little Caesars products including HOT- N-READY(R) pizza and Crazy Bread(R); and Pepsi-Cola beverages.

"With a successful first year of collaboration behind us, we're excited to launch our first national promotion with Little Caesars," said Rick Gomez, chief marketing officer, PepsiCo Foodservice. "With a bank of over 200,000 possible prizes, this promotion is one that will be fun and exciting for the whole family."

The "Family Fun Instant Win Game" promotion will begin on February 25, 2008 and continue while supplies last. Promotion details and official rules are available at participating Little Caesars locations and online at LittleCaesars.com. Communication elements to support the promotion include print and broadcast materials along with in-store point of purchase displays.

There is no purchase necessary to receive a "Family Fun Instant Win Game" scratch-off game card. Customers can request a scratch-off game card without purchase by mailing their request to the address included in the official rules available at participating Little Caesars locations and online at LittleCaesars.com.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. Today, Little Caesars is the largest carry-out pizza chain in the world with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. In addition, Little Caesars offers strong brand awareness with one of the most recognized characters in the country, Little Caesar, that appeals to both adults and children.

Little Caesars is an Ilitch-owned company along with, the Detroit Red Wings, Detroit Tigers, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities.

For more information about prime franchising opportunities with Little Caesars or the Little Caesars Veterans Program, visit http://www.LittleCaesars.com.

About PepsiCo Foodservice

The PepsiCo Foodservice Division integrates the relevant units of Pepsi- Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in the United States and Canada. Rooted in PepsiCo's "Power of One" principles, PepsiCo Foodservice leverages the scale and breadth of the corporation's brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.

SOURCE Little Caesar Enterprises, Inc.

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