7-Eleven(R) To Rebrand C-Stores At 27 DFW Shell Stations

By: 7-Eleven | 2 Shares 246 Reads

Move Makes 252 7-Eleven Units In Metroplex; Shell Brand Continues As Stores' Gasoline Offering

February 27, 2008 // Franchising.com // Dallas, TX, February 25, 2008 - 7-Eleven, Inc. today announced that it has closed on an agreement to lease 27 gasoline locations in the Dallas-Ft. Worth area from Quik Way Retail Associates II, LLC (Quik Way) of Dallas. The stores will be re-branded as 7-Eleven operations, and these stores will continue to sell gasoline under the Shell brand. Financial details of the transaction are confidential.

These locations are part of 88 Shell-branded retail stores Motiva Enterprises LLC (Motiva) of Houston sold to Quik Way, which was announced Feb. 22. Motiva markets Shell-branded gasoline in the eastern United States.

Division Vice President of 7-Eleven Allen Pack, who is in charge of 7-Eleven® store operations in a five-state area, said, "Adding these 27 locations to a strong market like DFW will complement our current operation and add more convenient access for local consumers. Over the course of the next several months, we will remodel these stores and add equipment for our signature products, like fresh food and grill items, coffee, Slurpee® and Big Gulp® beverages."

Initially, the stores will be company-operated and then franchised to qualified business people in the area.

Pack, who is responsible for 878 stores in Texas, Arizona, Nevada, Colorado and Utah, said, "These store additions support our goals of growing our operation in key markets and increasing economies of scale to our infrastructure and advertising."

This brings the number of 7-Eleven stores operated and franchised in the Metroplex to 252

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