Get a Coffee for 29 Cents on Leap Day at Einstein Bros. Bagels, Noah's Bagels

Say 'Happy Leap Day' At Any Location and Get a Regular Drip Coffee for 29 Cents

LAKEWOOD, Colo., Feb. 27 // PRNewswire-FirstCall // -- In celebration of Leap Day, Einstein Bros.(R) Bagels and Noah's(R) Bagels, brands of Einstein Noah Restaurant Group (Nasdaq: BAGL), are offering a regular drip coffee for just 29 cents to anybody who visits our restaurants and says "Happy Leap Day" to the order taker on February 29.

In addition to offering the 29-cent coffee to everybody, on February 29, Einstein Bros. and Noah's will give a free meal -- including a menu item, side, pickle and drink -- to all guests who were actually born on Leap Day. Guests simply have to prove that their birthday is February 29 by presenting a valid photo ID with birth date to the order taker at any of our company-owned locations.

"Folks who were born on February 29 only get a chance to celebrate their real birthday every four years," said Jim Hood, Chief Marketing Officer of Einstein Noah Restaurant Group. "This is our way of celebrating them and offering our hand harvested, artisan-roasted coffee to all of our guests at a discounted price."

Guests of Noah's will be able to select from five daily blends of high-quality, artisan-roasted coffee: Chelsea, Gramercy, Midtown, Soho and a seasonal flavor. Einstein Bros. guests will be able to select from a different set of five daily blends: Neighborhood, Neighborhood Decaf, Vanilla Hazelnut, Euro-French Roast and a seasonal flavor.

"We invite all of our guests and neighbors to come on in and try one of our fresh-brewed delicious blends on this special day," Hood said. "This is a great opportunity for all to taste our unique, high-quality coffee blends."

The offer is only valid at company-owned Einstein Bros. and Noah's locations, while supplies last.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of more than 600 restaurants, including more than 100 license locations, in 35 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303) 568-8113

SOURCE Einstein Noah Restaurant Group Inc.

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