Chain launches new value-focused promotions
February 29, 2008 // Franchising.com // Newport Beach, Calif. – Wienerschnitzel, the world's largest hot dog chain, is offering up a "wealth" of value for customers with its latest promotion, the "5 for $5" deal. In response to today's budget-conscious consumers, the promotion offers large portions of one of the chain's signature products at a reduced price.
It includes five Original Chili Dogs for just $5. The Original Chili Dog includes a grilled hot dog smothered with Wienerschnitzel's world famous proprietary chili served in a soft, steamed hot dog bun. The promotion began on February 24 and goes until March 22. This is the most recent in a series of value-focused deals offered by the chain.
"At Wienerschnitzel we have always been committed to offering customers plentiful and tasty menu items at a great value," said Tom Amberger, Vice President of Marketing for Wienerschnitzel. "In this current economic climate, we want to continue and enhance that commitment with delicious products that consumers of all ages will enjoy."
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious 46-year-old proprietary chili recipe. Based in Newport Beach, Calif., Wienerschnitzel operates or franchises 345 stores in 12 states and Guam. It is part of Galardi Group, which is also the parent company of The Hamburger Stand and Tastee-Freez LLC.