March 04, 2008 // Franchising.com // Following the success of its initial Handmade greeting card offering leading greeting card publisher and franchisor, Card Connection, has today announced the extension of its Handmade design range.
19 new additions span contemporary, fun and cute and include broadly appealing text-based designs, floral and icon-based designs, plus friendly animals and characters.
"The new cards are aimed at the sophisticated send and illustrate special, value-added designs, with clear attention to detail that proves how much the customer cares," confirms Robina Every, managing director, Card Connection. "This type of card has a wide appeal and we anticipate it will be very well received in the marketplace."
General Birthday accounts for a significant proportion of the new designs, but key female relations like Mum and Daughter are also covered, as are important occasions like Wedding and New Baby. There are also two blank designs, suitable for a number of sending opportunities.
Card Connection itself is one of the UK's largest card publishers and is the market leader in the franchised distribution of greeting cards. Using a proven system, franchisees place greeting card ranges in retail outlets on a 'consignment' basis. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company's excellent reputation especially within the convenience sector. Card Connection supplies numerous national accounts, which include the likes of Total, Costcutter, Budgens, Londis, Spar and Shell.
Because the franchise networks in the UK and Ireland are complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20,000 (+ stock) with earnings potential in excess of £50,000 per annum.
"Card Connection is continually focused on producing some of the highest quality greeting cards available," explains Every. "These new designs underline Card Connection's commitment to increasing that range further and therefore, maximising sales through our network of franchisees from a lucrative and growing sector of the greeting card market."