Port City Java Same Unit Corporate Sales Increase 2.5% for February 2008 over the Same Period in 2007

Signs New Franchise in New Jersey



WILMINGTON, N.C.--(BUSINESS WIRE)--Port City Java announces its same unit Corporate Café sales increased 2.5% for February 2008 over the same 28-day period for 2007. Overall Corporate Café sales increased by 16.17% for February 2008 compared to February 2007. Management is pleased with the increased unit level performance and believes these increases are driven by the perceived value of the Brand, superior product quality and Hospitality they receive in the Port City Java units. The Breakfast With That (BWT) program, which features breakfast wraps and sandwiches continue to enhance sales in the units. The company believes its consistent execution of the Local Area Marketing (LAM) and the execution of its Core Basic Operations are helping to retain guests and generate repeat visits.

Signs New Franchise in New Jersey:

Port City Java is pleased to announce it has signed a new franchise in Jersey City, NJ. This will allow the company to gain market penetration while developing the Port City Java Brand in New Jersey. The site located at 158 Wayne Street Jersey City, NJ is a high visibility corner supported by dense business and residential populations. Construction and permitting will start immediately.

About the Port City Java® Brand:

Port City Java® is located in Wilmington, NC. The company opened its first café in March 1995, in Wilmington, NC. The company began Roasting in October 1995 and Franchising in September 2003. Port City Java® has created a specific identity by creating an "all day approach" to sales, through its café environment. For additional information regarding Port City Java®, please visit www.portcityjava.com or email info@portcityjava.com.

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