Lucas Grabeel's Online Character Will Help Cele-bear-ate the Introduction New Beach Area in the Online World
ST. LOUIS, Mar 14, 2008 (BUSINESS WIRE) -- Buildabearville.com(TM), the online world from Build-A-Bear Workshop(R), is cele-bear-ating the addition of its new beach area with an online Celebrity Spring Break Party hosted by High School Musical star Lucas Grabeel. Beginning March 14, Guests visiting participating Build-A-Bear Workshop stores can join in the furry fun by picking up a Celebrity Spring Break VIP Boarding Pass containing a special access code with any purchase (limit one per Guest, parental permission may be required. See store or buildabearville.com for details.). Passes will be available in the stores through March 30, 2008, while quantities last. From March 14 through April 9, 2008, Grabeel's online character will be in buildabearville.com welcoming Guests to the online beach party and giving them an exclusive virtual prize - a poster with his picture that buildabearville.com citizens can display in their buildabearville.com Cub Condo(R) homes.
"Many of our Guests are huge fans of High School Musical and High School Musical 2," said Maxine Clark, founder and chief executive bear. "We are beary excited to have Lucas Grabeel's online character in buildabearville.com to interact with our citizens and hand out a cool virtual prize."
Buildabearville.com launched on Dec. 11, and has since grown to over 2 million online characters. Each time a Guest makes a new furry friend in a Build-A-Bear Workshop store, they receive a code on the animal's birth certificate that allows them to bring their new friend to life online for free. With each animal brought to life in the virtual world, the buildabearville.com citizen receives 2,000 Bear Bills (the virtual world currency), an extra room and wallpaper for their buildabearville.com Cub Condo(R) house and an animal adventure with an exclusive virtual reward.
"We are continuing to plan many fun activities in buildabearville.com," added Clark. "We hope that our Guests will join us for this pawsome online event with Lucas Grabeel and enjoy exploring our new beach area."
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.
Actor and singer-songwriter Lucas Grabeel has been turning heads with his role as Ryan Evans in Disney's successful High School Musical and High School Musical 2 movies and their accompanying soundtracks, both of which reached #1 on the Billboard charts with multi-platinum sales. Grabeel also appeared as Ethan Dalloway in Disney's Halloweentown High and Return to Halloweentown ,and has made guest appearances on TV series such as Boston Legal, Smallville, Til Death and Veronica Mars. His upcoming work includes roles in the independent film Alice, as well as the biopic Milk, about San Francisco activist/politician Harvey Milk.
We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."
Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.
SOURCE: Build-A-Bear Workshop