Send Wishes Fit for a King with New BURGER KING(R) Branded Greeting Cards
MIAMI--(BUSINESS WIRE)--March 18, 2008--Burger King Corp. (NYSE:BKC) today announced a licensing agreement with Kansas City-based Andrews McMeel Publishing to develop a line of branded BURGER KING(R) greeting cards featuring the King, Burger King Corp.'s notable brand icon.
The new line of cards will capture the King's off beat personality, which throngs of loyal fans know and love. Debuting with six different greeting cards, the line will be available at select retailers beginning in summer 2008.
"We're always looking for clever ways for the King to surprise his fans," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "Now special occasions will be even more memorable thanks to the King."
The King's royal line of cards will be produced and distributed through Recycled Paper Greetings, Inc. of Chicago and was brokered by Burger King Corp.'s licensing agent, Broad Street Licensing Group.
About Burger King Corp.
The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
About Andrews McMeel Publishing (AMP)
AMP's Product Development Group conceives, writes, and designs social expression products based on significant and emerging market trends. Most recently, it has developed successful greeting card lines for such high profile properties such as Napoleon Dynamite(TM), Olivia(TM), Little Miss Sunshine(TM), and Domo(TM). It is a division of AMP, a leading publisher of gift, humor, general trade and cookbooks, publishing more than 300 new titles annually, as well as calendars and greeting cards.
About Recycled Paper Products
Recycled Paper Greetings, the nation's third largest greeting card company, is headquartered in Chicago and is included in the portfolio of companies held by Monitor Clipper Partners, a private equity investment firm. Their humorous and affectionate designs are constantly being evaluated and updated and are suitable for any retailer. The company has been an environmentally friendly corporate leader for nearly 40 years.
SOURCE: Burger King Corp.