Cousins Subs Opens New Store in Milwaukee

March 19, 2008 // // Milwaukee, WI - Cousins Subs Systems, Inc. recently announced the opening of its new store located on North Water Street in Milwaukee, Wis. The store officially opens March 19 and is owned by Cheri Bourdo. Bourdo, who started her career at Cousins as a crew member nearly 27 years ago, worked her way up the corporate ladder before becoming a franchise owner in January 2007.

"I started with Cousins when I was sixteen and worked my way up from a crew member to a supervisor," said Bourdo. "Without the encouragement of my managers and the help from my team, owning two stores would never have happened."

"We are thrilled Cheri has opened her second store with Cousins," said Kerry Espich, manager of franchise sales and recruitment for Cousins Subs. "She is truly the definition of a Cousins Subs success story."

During the grand opening, Cousins Subs will hold a charity promotion in addition to several other activities with prizes giving a portion of the day's sales straight to Kathy's House, a home away from home for families in need of hospital care. In the future, Bourdo plans to install flat screen TVs and make free wi-fi available in the location.

"I plan to open a third store in 2009," Bourdo said. "I'm looking at several possible properties, and my ultimate goal is to open the stores 13 to 14 months apart from each other."

The new store is located at 789 North Water Street, Suite 150 and can be reached by phone at (414) 220-9008. To locate or contact any of the stores, please visit

For more information on Cousins Subs store ownership and franchise development please call Kerry Espich at 800.238.9736.

About Cousins Subs

Cousins Subs is based in Milwaukee, Wis., and is a national sub sandwich chain with stores throughout the Midwest and on the West Coast. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East coast–style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients.


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