IHG and CPC Hospitality Bringing Hotel Indigo to Clayton, Mo.

By: Hotel Indigo | 4 Shares 201 Reads

Latest property is third Hotel Indigo planned for metropolitan St. Louis

ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], one of the world's largest hotel groups by number of rooms, today announces the signing of the third Hotel Indigo in St. Louis. The property is a conversion of the Daniele Hotel in downtown Clayton, originally built in 1964, and is scheduled to open in early 2009.

"The city of Clayton is recognized throughout the St. Louis metropolitan area for an outstanding quality of life," said Jim Anhut, senior vice president, Franchise Development, the Americas, IHG. "The mix of residential neighborhoods, offices, restaurants, art galleries and shops make this an ideal location for a branded boutique property like Hotel Indigo. The chic suburban personality of Clayton will allow us to offer our guests a completely unique experience."

The 120-room property, located at 216 North Meramec Ave., will undergo a $13 million renovation, which will dramatically alter the building's façade by adding a fifth story to the four-story structure and a new entrance. The transformation will also include a complete renovation of the interior, updating all common and amenity areas.

The hotel will be in close proximity to Clayton's central business district, which combines 7 million sq.-ft. of prestigious office space with 1 million sq.-ft. of retail space. Key businesses nearby include Graybar Electric world headquarters, Brown Shoe Company, Inc., and Enterprise Rent-A-Car world headquarters. Clayton is also home to several stellar private institutions, including Washington University, Fontbonne University and Concordia Seminary.

The hotel is owned by Conrad Properties Corporation and will be managed by CPC Hospitality, under a license agreement with a company in the InterContinental Hotels Group.

"Hotel Indigo will provide the Clayton area with a new, affordable luxury hotel that offers guests a place to escape, unwind and reenergize while delivering the uniqueness, charm and service personality of a boutique hotel," said Kurt Furlong, Senior Vice President - Sales & Marketing, CPC Hospitality.

Boutique hotels, known for their intimate, luxurious environments in addition to personalized accommodations and services, have gained increasing popularity throughout North America. Hotel Indigo is known as the industry's first branded boutique hotel, artfully combining the conveniences and consistencies of a brand hotel with the design cache and service personality of a boutique at an attractive price. The soul of the brand's retail-inspired concept is renewal - thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. The renewal concept provides even the most frequent guest a unique experience with every stay. The hotel will feature renewable elements such as vivid nature-inspired murals, area rugs, plush duvets and slip covers that will change periodically. Public spaces will be transformed seasonally through changing artwork, music, flora and murals.

The Hotel Indigo will feature signature design elements including oversized lobby chairs, which create a personal work or dining space within the public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding, hardwood-style flooring and spa-inspired showers; a Phitness studio with cardio equipment and free weights. The hotel will also offer Phi, an on-site casual gourmet restaurant, and wireless high-speed Internet access throughout the hotel.

The Hotel Indigo brand is quickly expanding throughout North America, with 14 locations open and more than 60 under development, either in the pipeline or in final negotiation. The first Hotel Indigo opened in Atlanta in October 2004, followed by Hotel Indigo Chicago Gold Coast; Chicago Schaumburg North; Houston at the Galleria; Hotel Indigo Dallas; Ottawa Downtown City Centre, Canada; Hotel Indigo Scottsdale, Ariz.; Hotel Indigo Sarasota, Fla; Hotel Indigo Buffalo-Amherst, N.Y.; Hotel Indigo Nashville West End; Hotel Indigo Mérida Hacienda Misné, Mexico; Hotel Indigo Boston-Newton Riverside; Hotel Indigo Columbus Downtown, Ind.; and Hotel Indigo Fishers-Indy's Uptown. Future sites of Hotel Indigo hotels include Baltimore, Md.; Miami, Fl.; San Antonio, Texas; Las Vegas, Nev.; New York, N.Y.; St. Louis, Mo.; and Knoxville, Tenn. For more information on Hotel Indigo, or to make reservations, please visit http://www.hotelindigo.com/.

Hotel Indigo participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has over 37 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's almost 4,000 hotels worldwide.

About Hotel Indigo

The newest member of the IHG family, Hotel Indigo is the industry's first branded boutique hotel experience. It is uniquely designed to appeal to guests who desire affordable luxury, personal service and an alternative to traditional hotels without sacrificing any of the businesses amenities they have come to expect. Renewal is the soul of Hotel Indigo's retail-inspired design concept - thoughtful changes that are made throughout the year to keep the hotel fresh. Guestrooms feature signature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage. From relaxed café dining to high-style rooms - Hotel Indigo creates an intriguing, warm and inviting environment for guests. For more information on Hotel Indigo, please visit http://www.hotelindigo.com/.

About CPC Hospitality

CPC Hospitality offers market-leading hotel management and strategic asset development through distinctive property design, innovative marketing strategies and keen operational oversight providing an exceptional customer experience and increased asset value. It was formed in 2007 as the hospitality division of Conrad Properties Corporation and is headed by hotel industry veterans Robert Willard and Kurt Furlong. The development portfolio of Conrad Properties, founded in 1971, includes multiple high- and mid-rise condominium and apartment buildings, a residence hotel and office buildings valued at more than $560 million. http://www.cpchospitality.com/

InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, almost 4,000 hotels and more than 585,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.

The company pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG's global corporate responsibility focus.

IHG offers information and online reservations for all its hotel brands at http://www.ihg.com/ and information for the Priority Club Rewards programme at http://www.priorityclub.com/.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media

###