Weichert, Realtors(R) Holds Innovative "It Pays to Ask" Training for Company Sales Associates

April 03, 2008 // Franchising.com // MORRIS PLAINS, N.J. - Weichert, Realtors®, one of the nation's largest privately-held real estate companies, recently conducted a three-day training seminar, designed to help strengthen sales associate's ability to provide the best results possible for their clients while ensuring a successful year personally in the current real estate market. The three-day informative training sessions were held at the Tyson's Westpark Best Western and the Holiday Inn in College Park throughout the month of March.

The training sessions, attended by over 400 local Weichert sales associates and managers, were offered in conjunction with the company's recent launch of the "It Pays to Ask" campaign. The "It Pays to Ask" campaign strives to let consumers know that it is normal to have questions about real estate and beneficial to ask these questions.

In the same way, the Weichert training event stressed to its sales associates the importance of asking valuable questions such as: "How can I help my sellers price their home most effectively?"; "How can I help my buyers understand 'now' is the time to buy?"; and "How can I keep my business on track in today's market?"

"Each session was geared towards providing tips, tools, and creative solutions for the real estate challenges that sale associates face on a daily basis." said Valerie Huffman, regional vice president for Weichert, Realtors. "This campaign is another example of the way Weichert works to provide its sales associate with ongoing and cutting edge training so that they can in turn provide exceptional service to their clients."

During the first session, sales associates were given a variety of proactive tips on the best ways to help sellers effectively get their homes off the market. The session's highlights included a lecture entitled "Six Hot Tips for Pricing" presented by senior vice president of Weichert, Realtors, Jacé Botti and an exceptional presentation on the value of Internet and print media marketing by regional vice president, Jim Fizzano.

The second session outlined best practices designed for sales associates to help buyers find their dream home. Steve Adamo, president of Weichert Financial Services gave an overview of the local and national real estate market and shared new products Weichert Financial Services provides to help buyers in the current market. Anthony Carr, manager of Weichert's Burke office, offered a presentation entitled "Have We Hit Bottom Yet" providing sales associates the resources to educate their buyers on effective purchasing strategies.

The training seminar ended with two days of round table discussions regarding key issues of today's dynamic real estate market. Sales associates had the opportunity to learn from experienced Weichert professionals on successful way to keep their real estate business on track. Some topics included "Good Business Management," "Pricing it Right from the Start," and "Staging, Photography, & Visual Tours."

In an ever changing real estate market, Weichert, Realtors believes in providing the best training and support to its new and experienced sales associates in order to foster professional development. For it's new associates, Weichert offers a highly-developed mentor program, as well as" Fast Track", an intensive training course designed to get a sales associate selling quickly. For its experienced associates, Weichert offers "Success Track", a program that helps take a sales associate's business to the next level. Additionally, Weichert University offers award-winning online courses to all of its sales associates.

Weichert has nearly 18,000 sales associates in more than 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.



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