Radisson Hotels & Resorts Launches New Ad Campaign

Campaign Focuses on Evolution of 'Stay Your Own Way' Philosophy

MINNEAPOLIS, April 7, 2008 // PRNewswire // -- Radisson Hotels & Resorts(R), the upscale brand from Carlson Hotels Worldwide, today announced the launch of a new advertising campaign in North America focusing on the fundamentals of what travelers want from a hotel. The new campaign extends Radisson's "Stay Your Own Way" philosophy. Beginning in April, the multi-million dollar campaign will be featured throughout 2008 with print ads, online media, customer relationship management (CRM) communications and placement with signage in several key gateway airports in the United States.

"Frequent travelers tell us that they're primarily interested in the amenities and services that can help them save time and be more productive," said Baron Carr, vice president of Brand Marketing for Carlson Hotels Worldwide. "Radisson's new ad campaign reflects that desire with a fresh look at how guests can engage with unique Radisson services and amenities that allow them to customize their stay. This includes Express Yourself online check-in, free high-speed Internet and the Sleep Number(R) bed with luxurious new linens."

The ads will also support major brand initiatives including Radisson's new Business Rewards package, available at participating hotels in the United States, Canada, Mexico, Latin America, and the Caribbean through the end of the year, and the goldpoints plus(SM) loyalty program, which was recently upgraded to offer global benefits and twice the earning potential.

Several different creative executions have been developed featuring actual Radisson hotels as part of the creative. Each ad focuses on different services and amenities that are relevant to business travelers with the goal of raising consumer perceptions about the brand as a preferred business travel destination. The ad campaign was created by Bolin Advertising of Minneapolis.

Radisson operates nearly 400 locations in 66 countries. Reservations can be made online at http://www.Radisson.com, through a travel agent or by phone at 800-333-3333. Radisson is a division of Carlson Hotels Worldwide, a global leader in the hotel industry encompassing five hotel brands and more than 980 hotels and resorts in 71 countries.

Radisson Hotels & Resorts(R), one of the world's leading, full-service hotel companies, offers warm and engaging genuine hospitality at every point of guest contact and is focused on being the hotel of choice with business and leisure travelers by understanding their independent mindset, changing needs and desire to have more control over their hotel experience. Radisson is continuing to evolve the brand, introducing new product and service standards to enable guest choice. There are nearly 400 Radisson locations in 66 countries.

Note to Editors: Please visit our online photo gallery for downloadable photos at: http://www.radissonmedia.tekgroup.com/section_display.cfm?section_id=39 Rosanne Swanson at 763-212-5451 or rswanson@carlson.com.

SOURCE Radisson Hotels & Resorts



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