Krispy Kreme Introduces New Caribbean-Inspired Treats

Krispy Kreme Introduces New Caribbean-Inspired Treats

For a Limited Time, New Doughnut and Chillers Offer Taste of the Tropics

WINSTON-SALEM, N.C., April 8, 2008 // PRNewswire-FirstCall // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is taking it to the tropics this spring by introducing two new treats bursting with island flavor.

The Caribbean Kreme doughnut and Chillers feature the intense flavors of freshly ripened tropical fruits. The doughnut is filled with a blend of exotic mango, pineapple and passion fruit, and topped with delicious white icing and shortcake crunch. Putting a new spin on the signature Krispy Kreme doughnut, this savory tropical treat will transport your senses to the sun-drenched beaches of the Caribbean.

As the perfect complement to the new doughnut, Krispy Kreme has also created a Caribbean Kreme Chiller. This tasty blend of pineapple, mango and orange flavors can be ordered in a creamy blend or frozen fruity version. Both can be the featured treat for an island-inspired springtime gathering with friends and family.

"Looking to have a fun Caribbean-themed party? Pick up a dozen Caribbean Kreme doughnuts and chillers, invite your friends and have a tropical celebration!" said Ron Rupocinski, Krispy Kreme's Executive Chef.

Caribbean Kreme doughnuts and Chillers are available for a limited time at participating stores from now until June 2. Large orders can be placed at no additional cost by calling a local Krispy Kreme store at least 48 hours in advance. For more information, please visit http://www.krispykreme.com.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 449 locations around the world. Visit us at http://www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the United States Securities and Exchange Commission (the "Commission") and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; risks associated with our high levels of indebtedness; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; significant changes in our management; risks associated with competition; and other factors in Krispy Kreme's periodic reports and other information filed with the Commission, including under Item 1A, "Risk Factors," in the Company's Annual Report on Form 10-K for the fiscal year ended January 28, 2007 and other periodic reports filed with the Commission.

SOURCE Krispy Kreme Doughnuts, Inc.

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