The Blue Coast Difference
April 08, 2008 // Franchising.com // When Shawn Hull founded Blue Coast Financial Group six years ago his goal was to "create a business model that would survive and flourish in a tough economy and that is recession-proof." Now as we face a trying economic landscape, it's clear he has certainly accomplished his objective. Blue Coast Financial Group is thriving. It is currently the largest expense recovery and cost savings services company in the U.S.
"We saw a need…companies were spending a lot of dollars and we wanted a way to help companies save money so we formed a cost savings recovery service to help clients save money on things they didn't even know they could save money on." Hull says of recognizing the demand for an expense recovery and cost savings services company.
"Blue Coast Financial Group is about bringing to the marketplace services that are unique… we pioneer new services in the market. We look for large returns for our advisors and more importantly for our clients."
The advisors that make up Blue Coast Financial Group are franchisees. They have the ability to sell Blue Coast Financial Group's portfolio of 15 business-to-business services in the marketplace. "Commercial Cost Segregation Studies, Worker's Compensation Insurance Review and Recovery, IT Managed Services, Equipment Leasing, Energy Deregulation, Commercial Funding and R&D Tax Credits are our primary services and are all equal. Each service is a career in itself." Hull explained.
A Unique Business Model
Although advisors sell all of the company's services, they begin by selling just one product to a client. "The Key to Blue Coast Financial Group is we start with one service for a client and then we have additional services. We want a client for life, that's the key to our business model. We are always in the front door with one service and then we add 4 to 10 services." Hull said. "We are not just a one product company. We continue to help and support that client with the other services we provide, which results in greater revenue potential for the advisor and the client. "
"Most services are free to the client; we are a contingency based business." CEO, Hull explained of the company's structure. Advisors provide expert analysis and find out how much clients have been overpaying for Worker's Compensation Insurance, Property and Casualty Insurance, Equipment Leasing, Utilities and a host of other compulsory expenses. If Blue Coast recovers lost revenues, advisors receive a percent of the monies.
Franchisees benefit from the advantage of pre-qualified appointments being provided for them. "We provide marketing assistance; we provide clients up front to advisors and therefore built in appointments for our advisors." Hull described. "That's a big selling point. We set up appointments with clients in their (the franchise owners) area for them. Advisors work from home and go directly to clients eliminating the traditional overheard of traditional franchises. We set up appointments with clients for our franchise owners. We do the prospecting and pre-qualifying for advisors. " Hull continued.
"The Blue Coast difference is that we put a smarter business together for franchisees by putting together all of the most in-demand, lucrative services in one place allowing them to have greater earning potential at one third of the price." Hull says. The total investment/start up fee is $19,995. "The three sections franchisees benefit from are our services, marketing and training. Everything is together in one place. These are elements you have to have in a business in order to be successful."
What Does it Take to Become a Blue Coast Financial Group Advisor?
No experience is required to become a BCFG advisor/franchisee. Advisors have the ability to work flexible hours from home. They can work full-time or part-time, professional business hours. Potential franchisees currently working in the finance industry can add Blue Coast Financial Group's services to the products they provide. Their existing clients will then have access to all of the Blue Coast Financial Group services. Allowing them to offer their existing clients all of the Blue Coast Financial Group services.
"The Blue Coast difference is putting a smarter business model together for people looking to have their own business and we have a greater earning potential for our advisors." Hull said. "You've got far more services to offer to earn revenue, so it's difficult for other franchise opportunities to compete because we offer more revenue streams."
"We are one of the more attractive business opportunities in the market because we offer many more revenue streams for our franchisees/advisors. We offer the right type of services, the right type of training, and the right type of marketing to attract clients. We take the mystery out of having a successful business."