BAB, Inc. Waives Initial Franchise Fee for Xpress Units

DEERFIELD, Ill.--(BUSINESS WIRE)--BAB, Inc. (OTCBB: BABB), announces its intention to aggressively pursue expansion of its new Xpress concept with a unique incentive. Beginning immediately, BAB Inc. will waive the initial franchise fee for the next twenty-five Xpress franchise agreements. This offer will expire on July 31, 2008. As previously announced, the Xpress model, including Big Apple Bagels® Xpress and My Favorite Muffin® Xpress was developed by BAB Inc. to allow other concepts to add a breakfast daypart to their existing menu. Restaurant chains or other concepts may select from a variety of BAB Inc.'s branded products including its Big Apple Bagels®, My Favorite Muffin®, and Brewster's Coffee®. A Big Apple Bagels® Xpress just recently opened in a new SUBWAY® restaurant.

Anthony Cervini, Director of Development states, "We have a system that can work in a variety of locations with a menu designed to enhance the host concept and maximize the productivity of your location without cannibalizing existing offerings." Focused entirely on breakfast, the Xpress model allows operators to expand their hours of operation with a branded breakfast program.

Interested operators can view information and photos for Big Apple Bagels® Xpress under the "Business Opportunities" area of BAB, Inc.'s website at and contact Mr. Cervini, at (800) 251-6101, extension 319.

BAB, Inc. operates, franchises, and licenses Big Apple Bagels®, My Favorite Muffin®, Jacobs Bros. Bagels®, and Brewster's® Coffee. The Company's stock is traded on the OTCBB under the symbol BABB.

Certain statements in this press release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "forecast," "estimate," "project," "intend," "expect," "should," "would," "believe" and similar expressions and all statements which are not historical facts are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance (financial or operating), or achievements to differ from the future results, performance (financial or operating), or achievements expressed or implied by such forward-looking statements. The above factors are more fully discussed in the company's SEC filings.



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