Nation's first retail ice cream franchise blends beverage innovation and free product to create the ultimate roll-out
April 14, 2008 // Franchising.com // ATLANTA, GA. – This month, Carvel® Ice Cream launches six new blended frozen drinks to become permanent menu items at over 500 locations nationwide.
Known for premium soft serve, hand dipped ice cream products and uniquely shaped ice cream cakes, Carvel now offers Arctic Blenders™ in three unique flavors and three distinctive Blended Coffee Drinks:
An icy blend of cookie dough and Carvel's own vanilla flavoring garnished with chocolate syrup then topped with whipped cream and cookie dough chunks.
A mixture of ice, peanut butter, peanut butter cups, chocolate syrup and Carvel's own vanilla flavoring garnished with chocolate syrup then topped with whipped cream and crushed peanut butter cups.
Combines ice, caramel, Carvel's own vanilla flavoring, cinnamon and cinnamon toast crunch and garnished with caramel syrup then topped with whipped cream and cinnamon toast crunch.
An icy blend of Carvel's own vanilla flavoring, coffee extract, chocolate and vanilla syrup garnished with chocolate syrup then topped with whipped cream and crunchies.
Blends ice, Carvel's own vanilla flavoring, coffee extract, caramel and vanilla syrup garnished with caramel then topped with whipped cream and crunchies.
Coffee Freeze: Combines ice, Carvel's own vanilla flavoring, coffee extract and vanilla syrup garnished with chocolate syrup then topped with whipped cream and crunchies.
"Carvel already offers Thick Shakes, Malts, Carvelanches® and Floats, but I believe our new blended beverages will catapult us into a position where we can be leaders in the beverage category," explains Gary Bales, president of Carvel Ice Cream. "During the market test we conducted last summer, the new beverages accounted for three percent of total beverage sales."
To launch the six new flavors, Carvel is making Happy Hour even happier by offering the new blended frozen drinks for free on May 1. From 4 p.m. to 6 p.m., participating Carvel locations are sharing eight ounce servings of the latest menu edition, the Artic Blenders and Blended Coffee drinks, free of charge; no strings attached. Carvel anticipates giving away over 20,000 free beverages during this two hour event.
The United States' first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as the leading manufacturer of uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Carvel currently operates over 500 franchised and food service locations, and sells its famous ice cream cakes in over 8,500 supermarket outlets. The company is based in Atlanta, with its supermarket headquarters in Rocky Hill, Conn.
FOCUS Brands Inc. is the franchisor and operator of over 2,100 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and numerous foreign countries under the brand names Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, and the franchisor of Seattle's Best Coffee® on military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.