April 14, 2008 // Franchising.com // NEW YORK, - NexCen Brands, Inc., ("NexCen") (Nasdaq: NEXC), parent company of Pretzelmaker and Pretzel Time has announced that all participating Pretzelmaker and Pretzel Time stores in the United States will be giving away free pretzels to the first one-hundred patrons who say "combo crazy" at the counter on April 26th, National Pretzel Day. The giveaway is an impromptu contest to celebrate National Pretzel Day, and to support the brands' current Combo Crazy sweepstakes promotion. Sweepstakes participants will have the chance to win the ultimate home entertainment combo which includes a 42" Samsung® LCD TV, Nintendo Wii®, and a Guitar Hero™ game pack.
"The Pretzelmaker and Pretzel Time brands are about freshness and fun," states Robert D'Loren, President and CEO of NexCen Brands Inc, "and National Pretzel Day provides us with an opportunity to treat our loyal customers to fresh pretzels in a fun context."
The Combo Crazy Sweepstakes began on February 7th and will run through May 15, 2008. For more information on the promotion visit www.combocrazy.com
Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.
NexCen Brands, Inc. is a vertically integrated global brand management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker®, Shoebox New York™ and Waverly®.
The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of approximately 1,900 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.