Rising Gasoline Prices Got You Down? Head To Taco Bell(R) For A Chance To Win Free Fuel!

Fuel Up For Free Beverage Promotion Awards Free Fuel For Every 10 Minutes

April 15, 2008 // Franchising.com // Irvine, Calif.,- Sure, it could have been a funny joke. You know the one about heading to Taco Bell® for free gas? Well, with fuel prices reaching an all-time high the past few weeks, it's no longer a laughing matter. We know your pocketbook is stretched and it's why our latest "Fuel Up For Free" beverage promotion is serious business.

If you are looking for the best gasoline deal around, Taco Bell has the right price for you – FREE! That's right, free fuel, as we are giving away $50 every 10 minutes. Come in to any participating Taco Bell restaurant through May 21 and purchase a large or X-large drink to "Fuel Up For Free." To play, customers must locate an alphanumeric code found on the side of their cup and enter online at www.fuelupforfree.com through May 21, 2008.

"When gas prices hit record highs, everyone feels the pinch at the pocketbook," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "For our value-sensitive customers, every little bit counts and a chance to win cash for free fuel is an engaging offer."

The "Fuel Up For Free" beverage promotion supports Taco Bell's signature beverage Mountain Dew Baja Blast. Mountain Dew Baja Blast combines the flavor of Mountain Dew® blasted with Tropical Lime and is available exclusively at participating Taco Bell restaurants nationwide. Pepsi and Taco Bell worked hand-in-hand to develop the signature soft drink to appeal to the large number of Taco Bell customers who regularly drink Mountain Dew. The companies conducted extensive research to ensure the name, color, and the taste that complements Taco Bell menu items and lives up to the personalities of both brands.

Visit www.fuelupforfree.com to view the Official Rules or see Official Rules poster at participating stores. NO PURCHASE NECESSARY. To receive one free Game Code and a copy of Official Rules without purchase, while supplies last, send a self-addressed stamped envelope, postmarked by 5/14/2008, to MDBB Game Code/Rules, P.O. Box 758995, El Paso, TX 88575-8995. Requests must be received by 5/16/2008. Limit one (1) free Game Code per request per postmarked outer envelope. No mechanically reproduced or photocopied requests accepted. Residents of VT may omit return postage. Taco Bell Corp. and Pepsi-Cola Company ("Sponsor") assume no liability for lost, late, stolen, misdirected, mutilated, incomplete, or postage due mail or requests.

Promotion open only to legal United States residents residing within the fifty (50) United States or the District of Columbia who are 13 years of age or older and have a valid e-mail account and internet access prior to the beginning of the Promotion Period. Void elsewhere and where prohibited by law, and in Puerto Rico, U.S. Virgin Islands.
Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
PEPSI, MOUNTAIN DEW, MOUNTAIN DEW BAJA BLAST and the Pepsi Globe Design are registered trademarks of PepsiCo, Inc.

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