Burger King Corp. and Mobliss, Inc. Dial into Mobile Gaming Scene with BK CITY(TM)

Burger King Corp. and Mobliss, Inc. Dial into Mobile Gaming Scene with BK CITY(TM)

Multi-Level Offering Serves Up King-Sized Experience to Whet Any Gamer's Appetite

MIAMI, Apr 21, 2008 (BUSINESS WIRE) -- Burger King Corp. (NYSE:BKC) announced today BK CITY(TM), a new mobile multi-level game with three distinct worlds and 12 dynamic, progressively challenging mini-games developed and released by Mobliss, Inc., a licensee of Burger King Corp. Designed to appeal to the gamer in everyone, the BK CITY(TM) game is supported by a variety of national carriers and available exclusively for download by texting "KING" to 90210 for a monthly subscription fee of $2.99.

The downloadable mobile game features an engaging range of gameplay from one-of-a-kind mobile concepts integrating the King, to clever variations of classic puzzle favorites reminiscent of Concentration and Space Invaders. Players vie to earn a place in the King's exclusive entourage by progressing through a series of challenges within each virtual world. From recalling WHOPPER(R) sandwich builds to squirting ketchup through the air, gamers navigate through the King's three favorite hangouts - a BURGER KING(R) restaurant, the King's mansion and BK CITY(TM) to earn points and unlock advanced levels.

"We are dedicated to constantly evolving our mobile platform to provide original and creative programs that reflect the BURGER KING(R) brand, engage our guests and offer value for the money. The licensing agreement with Mobliss supports our efforts in this important area," said Brian Gies, vice president of marketing impact, Burger King Corp. "The games offer a chance to engage with the King in a new way and we're confident that BK CITY(TM) offers a gaming world unlike any other available to mobile users today."

Designed to engage the casual mobile gamer, players have multiple opportunities to explore and discover virtual worlds and interact with the King. In "Flip My Bun" players test memory skills by flipping a bun and matching ingredients to build sandwiches in record time. "Fry Assault" challenges virtual employees to catch falling French fries and onion rings before time runs out. Playing the "King's Bling" lets fans save the day and retrieve the King's stolen jewels. Gamers race against the clock to make enough money to replace his precious bling.

Get in the Game

The introduction of BK CITY(TM) is part of an exclusive licensing agreement with mobile content provider Mobliss Inc., to blend the irreverent nature of the BURGER KING(R) brand into an evolving gaming experience. Based on some of the most popular casual gaming genres - puzzle, arcade, trading, action and more, BK CITY(TM) is suitable for all ages. The game package is compatible with nearly 200 different cellular phone models and is available across a variety of national carriers. BK CITY(TM) also features community offerings, including leader boards, user profiles, buddy lists and user-to-user text messaging to challenge friends and family. The $2.99 monthly subscription fee includes automatic game changes and upgrades.

Burger King Corp. has a history of innovation in gaming, including the development of three branded XBOX games as well as the integration of BURGER KING(R) branded content into top-selling, video games like "Fight Night", "Need For Speed" and "NFL Street."

About Mobliss

Founded in 1999 Mobliss was the first mobile content developer to secure direct agreements with all tier 1 cell phone carriers. They developed the text messaging voting system for "American Idol" and managed it for five years. Purchased by Tokyo-based INDEX Corporation in 2004, Mobliss products are available to subscribers across all tier 1 mobile carriers.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corp.



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