Jack in the Box(R) Restaurants Launch New Beverage Platform – Real Fruit Smoothies

April 22, 2008 // Franchising.com // SAN DIEGO - As the variety and popularity of premium beverages continues to grow in the U.S., Jack in the Box® restaurants today debut a new beverage platform – Real Fruit Smoothies – in several of its markets, primarily in the West. The quick-serve chain plans to roll out its line of smoothies systemwide by the end of July.

Jack's Real Fruit Smoothies are made from a blend of Minute Maid® fruit juice and nonfat frozen yogurt and come in three refreshingly delicious flavors – Strawberry Banana, Mango and Orange Sunrise.

"With consumers' busy schedules, smoothies have become very popular as snacks and even breakfast items," said Teka O'Rourke, director of menu marketing and promotions at Jack in the Box Inc. "Our new smoothies offer the flavor and high-quality that consumers have come to expect, but with the added convenience of drive-thru service."

Jack's Real Fruit Smoothies are available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.99 and $3.99, respectively, at all participating Jack in the Box restaurants in Idaho, Nevada, Arizona, Utah, and Hawaii, as well as several markets in California, including Bakersfield, Chico, El Centro, Eureka, Fresno, Monterey, Palm Springs, Redding, Sacramento, Salinas, San Diego and Santa Barbara.

Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 400 restaurants in 40 states.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

CoCo Crêpes, Waffles & Coffee
Coco Crepes, Waffles & Coffee is a place that feels like home. Our mission is to satisfy our guests' cravings with delicious Crepes, Waffles...
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
Tony Roma's
After two decades of fast-paced international expansion, we are introducing a new generation of domestic customers to the Tony Roma’s experience....
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)