TruePresence Announces TrueBlue Lite Web Development Product
New Website Offering Offers Rapid HTML Website Development; Ideal for Microsites, Budget-Minded Businesses
April 23, 2008 // Franchising.com // Baltimore, MD – TruePresence, a national Internet marketing firm, today announced the launch of TrueBlue Lite, an economical, HTML-based web development product that allows a business to launch an attractive, highly-functional website in just a couple weeks.
"TrueBlue Lite is a lower-cost, faster-to-market alternative to a custom-developed, more fully-featured website," said Michael Teitelbaum, President of TruePresence. "This is an attractive solution for clients that will not frequently change their website content, or need to quickly launch a microsite as part of a larger marketing campaign."
With TrueBlue Lite, customers select from more than 3,000 static, HTML-based designs to use as a basis for their website. Designs are categorized by business type, design theme, color and other criteria, allowing a customer to choose a look and layout closely matched to their needs. Numerous design changes allow customization of the site's color palette,ï¿½navigation buttons, imagery,ï¿½fonts and more.
"Our design library provides the overall site structure, appearance and flow," said Teitelbaum. "Beyond that, clients can customize their site to be consistent with their existing brand appearance and convey a polished, professional image. TruePresence will also help optimize site content and structure to maximize search engine visibility."
Customers requiring a more comprehensive website can select the standard TruePresence web development platform, TrueBlue. The TrueBlue Content Management System (CMS) allows customers to update their own website using web-based tools that are as simple as a word processing program.
"Whether a client needs an economical website solution, wants to create a microsite without altering their main website, or would like to take control of a fully-featured website, TruePresence has them covered with state-of-the-art tools and expertise," said Teitelbaum.
TruePresence is a national Internet marketing firm dedicated to helping businesses of all types and sizes find, get, and keep customers. The company's unique franchise approach lets clients work strategically with a local consultant, while a national team of web design, development, and online marketing experts manages the fulfillment of each client solution. Headquartered in Baltimore, Maryland, TruePresence currently has 25 franchise offices operating across the country and is actively expanding to new markets. For more information, visit www.truepresence.com.