The Utility Company Announces Launch of Powered By Utility Managed Services Reseller Program

Also Announces Utility Referral Program with Easy-to-Use Lead Generation Capabilities through Social Networking

April 24, 2008 // Franchising.com // Ottawa, Canada –The Utility Company, a single-source provider of technology, communications and business management solutions for small and medium-sized businesses (SMB) across North America, today announced the launch of its Powered By Utility Managed Services Reseller Program providing a partnership framework for resellers, telcos and service providers to offer "SKU-able" managed services.

The new program provides partners with the ability to re-sell the managed services portfolio of The Utility Company's Connected Office Technology-as-a-Service Program, the only single-source solution addressing ALL things technology for SMBs focused on the five main areas of technology for business: IT (network, desktop, security, and storage), business applications, Web/Internet, copier/printer and telecommunications. This includes the recently released 1-866-My-Utility Per Minute Live Helpdesk service.

"Powered By Utility (PBU) provides us with the ability to engage deeper with channel partners to expand our footprint in key markets where we need coverage, and be able to do this in a more traditional reseller approach," stated Mark Scott, president and founder of The Utility Company. "The PBU partnership framework allows our current Utility Service Providers to partner locally with complementary service businesses in a Master MSP-type model. PBU partners benefit by leveraging our world-class resources, expertise and infrastructure to go-to-market with a 'battle-tested' managed services offering in days rather than months."

The Powered By Utility Managed Services Reseller Program includes the following key features:

  • Connected Office - ability to re-sell Connected Office managed services available at www.theutilitycompany.com/services.
  • 1-866-My-Utility Per Minute Live Helpdesk - ability to re-sell 1-866-My-Utility Per Minute Live Helpdesk service available at www.theutilitycompany.com/tactical - Reseller can link to this URL from their website
  • Territory – non-exclusive across North America.
  • Sales & marketing support – dedicated and self-service.
  • ales tools – library of sales collateral, monthly newsletter and integrated campaigns.
  • Technical support – over 90% of services delivered remotely by The Utility Company; field support and training provided by local Utility Service Provider franchise.
  • Utility Service Center – centralized network operations center, service desk and customer relationship management.
  • Utility University – web-based and instructor-led training.



"We see this as a great way to augment our current organic sales efforts in the west Toronto area," stated Mark McIntyre, the first Utility Service Provider franchise. "Partnerships and referrals are key tools to build an SMB service business in a scalable fashion and we look forward to leveraging the new PBU program in our local market."

"As the first PBU partner of The Utility Company, we have been very pleased with the managed services programs, technical support and sales and marketing expertise they have provided to us in the past six months," stated Angela Domansky Desserre, VP Managed Services of TbayTel, the largest independent telecommunications provider in Canada. "The customers we have signed on to the Connected Office managed services program thus far have received tremendous service – which ultimately is what really matters."

There is no fee to join the program, however prospective PBU partners must have a captive base of SMB customers, the requisite sales and technical resources along with commitment to an initial 90-day lead customer program. For more information on the Powered By Utility program please visit www.theutilitycompany.com/PBU.

Utility Referral Program

The Utility Company also announced the launch of the Utility Referral Program. The new referral program allows current customers along with SMB influencers to refer new customers to The Utility Company and receive 10% of the first year's revenue!

"Nowhere is networking more important than in local small business communities across North America," stated Scott. "By having a formal referral program now in place, our local Utility Service Providers can now partner with service professionals, sales executives, spheres of influence and, of course, happy Utility customers with clearly-defined rules of engagement and compensation. Ultimately, our approach can be the template for forming SMB Alliance groups in each market."

To become a referral partner sign-up at www.theutilitycompany.com/refer. Referral partners can start-off by linking 1-866-My-Utility Per Minute to their website, Facebook page and/or LinkedIn Network.

About The Utility Company™

The Utility Company is a single-source provider of technology, communications and business management solutions for small and medium-sized businesses across North America. Our Connected Office Technology-as-a-Service program provides a single point of contact for ALL things technology - delivering the required hardware, software and service for a monthly fixed fee per user. Customers are supported by local Utility Service Providers delivering on-site service and business-technology consulting to reduce spending and increase utilization – our Beyond Managed Services franchise opportunity is available by prospectus only. Learn how to make technology work for your business today at www.theutilitycompany.com.

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